Last week, Justin Bieber finally released the long-awaited Purpose, his fourth full album, a redemption offering as such. We didn’t think it could get much better than that, but it seems Bieber still had one more surprise up his sleeve.
Not only can fans now wrap their ears around the audio version of the record, but they can see the visual component as well thanks to Justin Bieber releasing a whopping 13 new music videos to go along with the release. Titled Purpose: The Movement, Biebs released one clip per track every hour on the hour on his release day, naturally thrusting the internet into a frenzy.
From singing on top of a grand piano in a desert, to having some mesmerising hip-hop dancers pop and lock to I’ll Show You, the whole concept comes together in one big, emotional, enchanting short film. Each track except the already outstanding clip for Sorry is treated to new visual treatment, including the already released What Do You Mean? and I’ll Show You. Featuring superb choreography and cameos from album guests Travi$ Scott, Big Sean, Halsey, Skrillex, and Diplo, the Bieber PR machine has once again worked wonders to make even more people around the world open their ears, minds and in our case, hearts to this new Justin. Check the whole project below.
Purpose is out now.