File this one under “headlines we never thought we’d write”: IKEA Australia have responded to Kanye West’s plea to work with the furniture giant with some pretty bloody genius shade.
IKEA Australia posted this master class on Facebook:
In case you’re not sure, that’s a gigantic interlocking bed. Perfect for, oh, we don’t know, maybe 12 naked celebrities? Check the Famous riff too. This is high quality tongue in cheek stuff, juuuust subtle enough that some may not pick up on it straight away, but then once you see it it’s painfully obvious. Pretty clever of them, really: responding to Yeezy’s insistence that he be taken seriously as a designer by churlishly reminding the world of his eye-roll worthy non-statement of a video. Someone give whoever mans social media for IKEA Australia a damn medal.
All jokes aside, though, Kanye really IS serious about design, even if his attempts are sometimes somewhat misguided. He’s previously said that he’s been “working with five architects at a time”, and set up his own design company in 2012, DONDA, named for his late mother.
Kanye expressed his burning desire to work collaboratively alongside IKEA while speaking to BBC 1’s Annie Mac, saying “I have to work with IKEA – make furniture for interior design, for architecture…Yo Ikea, allow Kanye to create, allow him to make this thing because you know what, I want a bed that he makes, I want a chair that he makes”.
The passion is definitely there, folks, but IKEA aren’t having a bar. They’re just having a laugh and we get to watch it all play out. As much as there are many many more important things going on in the world, we’re kinda looking forward to Yeezy’s reaction now.
What a time to be alive, hey?