As its latest philanthropic effort, streaming service TIDAL has launched a new education initiative in collaboration with award winning rapper T.I. Known as TIDAL X MONEY TALK, the contest encourages participants to raise funds for educational purposes, and the most impactful proposal will see the money they raised matched by T.I and TIDAL.
The initiative is open to students and individuals tied to educational organisations, with a view to promote ideas and campaigns that encourage and benefit education. Now open to members of the public, the Crowd Rise destination is already filling up with fundraisers and various ideas of enable and support young people in education. From campaigns to educate participants about race issues, to youth arts festivals and further education on cancer and its effects, the entrants so far are varied.
— REALigion (@UnoKimbrough7) May 4, 2016
The contest is open to participants who are 18 years and over, and once they have set up their fundraiser it is up to them to drive their campaign using the #TIDALXMONEYTALK hashtag on social media. Tip “T.I” Harris will select his five favourite causes from those set up via the Crowd Raise, and, as promised, he and TIDAL will match the amount raised by up to $250,000. The winner will be selected on June 22 this year, and entry is open between now and June 15 for fundraisers to get campaigning.
— T.I. (@Tip) May 4, 2016
Since the site launched in 2015, TIDAL has also been involved in a number of other initiatives. Including Usher’s Break The Chain movement and college initiative, and Lil Wayne’s COLLEGROVE social contest for universities. They also held the TIDAL X 1020 concert, with performances from Jay-Z, Beyoncé, Usher and others, to help benefit social justice organisations.
T.I is one of the many artist shareholders in the streaming service, after he partnered with TIDAL earlier this year. However he recently revealed that he may not make like Kanye, and make his next album release, The Dime Trap, exclusive to TIDAL.
You can check out the TIDAL X MONEY TALK and set up your own fundraiser here.