Kendrick Lamr 2

Kendrick Lamar’s Surprise Album To Make Bank

Kendrick Lamar can’t stop, cause he won’t stop. The Compton rapper’s latest surprise album is projected to take the money cake as thus far the highest selling album of 2016.

According to Hits Daily Double, K-Dot’s album, untitled unmastered is projected to sell somewhere between 175,000-185,000 copies in its first week, including streaming sales. This projection is made even more impressive by the fact that this album has been touted as the leftover tracks from Grammy-winning Rap Album of the Year, To Pimp A Butterfly.

The projected success of this album is a sign that the music-consuming public are done with eating whatever high flying label executives deem appropriate for them, and are instead stepping away from cookie cutter rap, and are moving towards different sounds and lyrical material.

To Pimp A Butterfly was never pitched as the critical and commercial success that it ended up being. Rather, after feeling like he had paid his dues following the release of good kid, m.A.A.d city, Lamar decided to make an album he wanted to make: something that was from his heart and something that no one up to that point had been able to create. The rest of course, is now music history.

At this point, Kendrick Lamar’s creativity and an almost supernatural ability to hone into what his fans are hungry for, is essentially allowing the rapper to dictate precisely what kind of music he is going to make in the future, and judging by the year he had last year and the first few months of 2016, this year might once again prove to be the year of K-Dot.

Read our review of untitled, unmastered

Kendrick Lamar Australian Tour Dates

March 21: Rod Laver Arena, Melbourne
March 23: Allphones Arena, Sydney

Image: Pitchfork