While Beyoncé is busy single handedly sending the Internet into meltdown following her Super Bowl performance, one of the rap minds behind her latest surprise single has been placed firmly in the cross hairs of outspoken radio personality Ebro Darden.
The face of legendary NY rap station Hot 97, and one of the three main presenters at the helm of Apple Music‘s Beats 1 radio alongside Julie Adenuga and Zane Lowe, Ebro has taken it upon himself to call out the role of Swae Lee‘s co-writing attribution for Beyonce’s Formation, engaging in some good old fashioned Twitter beef with fellow Rae Sremmurd member Slim Jimmy and iconic producer Mike Will Made It, who produced the Beyonce banger.
Starting out innocent enough, the Twitter banter quickly turned spiteful when Ebro declared that he would play the upcoming Sremmlife2 front to back on the radio, urging the young rappers to “get their bars up” as “swag rappin in 2016 is zzzzzz” – tweets he later deleted
Money is easy young buck…
Stop being basic. https://t.co/ueG46MOUBx— Ebro Darden (@oldmanebro) February 7, 2016
Imma play the whole album front to back too…. Get them #bars up tho… Just swag rappin in 2016 is zzzzzz https://t.co/1lNdC9a814
— Ebro Darden (@oldmanebro) February 7, 2016
You making ur self look lame as hell @oldmanebro lol, just stop, get ur check up, and focus on a 5 year plan, and run your lil show.
— Mike WiLL Made-It (@MikeWiLLMadeIt) February 7, 2016
This isn’t the first time that the charismatic radio persona has voiced his distaste for the Mississippi duo, failing to come to grips with the swag rap movement during multiple hot 97 interviews, and questioning the acclaim of their debut album Sremmlife, engaging in a heated argument with Complex over its decision to place the project at number three of its top 50
albums of 2015.
Surely it’s largely in part to a generation gap, but having been at the helm of an iconic rap station for so long, and developing himself as one of the few faces of Apple Music, it seems unwise to discredit the accomplishments of one of raps rising stars and influential personalities.
Image via HipHopWired