No stranger to breast cancer awareness, Nicki Minaj has again committed to helping the cause by promising to donate $1 towards breast cancer for every one of her limited edition MYX moscato sold.
The pink bottle features her signature, and the proceeds will help aid research at the American Breast Cancer Foundation.
The campaign comes as part of Breast Cancer Awareness month. Hip-hop legends Run The Jewels and Joey Bada$$ are also supporting the cause this month through the Ten Bands One Cause initiative, where their recent albums will be available in pink. In its first year, the Ten Bands One Cause raised $30 000 and it only promises to expand from here.
Scarily, there will likely be over 15 000 new cases of breast cancer affecting men and women this year alone and around 3 000 of these people will tragically die from the disease. It makes up more than 12% of all cancer diagnoses.
We wouldn’t usually say it, but we give our full permission to y’all to go out and get drank – it’s for a really good cause.