Gwyneth Paltrow is trying to sell us some rap-inspired purses

Gwyneth Paltrow must be either broke or desperate for a headline, because no human being in their right mind would think this is a good idea. Paltrow’s lifestyle website Goop is selling purses inspired by the collaborations of famous rappers including Tupac ShakurBiggie Smalls AKA Notorious B.I.GJay-Z and Eminem.

The thing is, they’re awful.

Designed by Edie Parker, the purses are basically just your standard acrylic clutch with a rapper’s name on the front. No cool design, no imagination. The only sort of impressive feature is the mirror on the inside. They say less is more, but this is ridiculous. Check them out.








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Oh, and by the way, they cost US$1,695 each. That’s AU$2308.64.


As a fashion writer, I have seen some ugly designs. At least, they have a bit of creativity behind them. These are just effortlessly bad. I don’t mind some of Parker’s designs, so I’m very disappointed that this is how I’ve found out about her. I don’t think her team knows anything about rap and the aesthetic of the genre. The use of glitter and the colours picked are so wrong. They lack in attitude and an iconic edgy look.

Also, the duos picked make zero sense. Tupac and Bigge never got along, while Jay-Z and Eminem only collaborated briefly. Seriously, a bit of research never hurt anyone.

We recommend that you don’t waste your money, but if you want to buy them click here.