Food may be the first thing that comes to mind when we hear the name Jamie Oliver, so we’re not surprised that he wanted to commemorate Food Revolution Day with something big. But we didn’t expect this.
Following in the footsteps of Action Bronson, the famed TV chef has combined his love of food with hip hop, and recorded a rap track. Yep, you read that right.
The track was released in support of new initiative Food Revolution Day, a campaign which encourages kids to eat healthier by making practical food education a compulsory part of their schooling launches today. Oliver says, “It’s essential that we arm future generations with the life skills they urgently need in order to lead healthier, happier, more productive lives. I passionately believe this is every child’s human right and I hope you agree.”
A$AP Rocky just collaborated with Rod Stewart, but not before Kanye pulled in Paul McCartney, who apparently wasn’t done with his foray into hip hop, as he features on Oliver’s song too. The Beatle was joined by Ed Sheeran, actor Hugh Jackman and more on the track, which asks viewers to share it and sign their petition. Also featured in the video are ACTUAL rappers Dappy and Alesha Dixon.
I guess every campaign needs something to get some online attention. This is it right here.