Atlanta based rapper Future dropped a music video for his hip-hop anthem Blood on the Money today. It’s great. Really great. With crazy high production values the clip is a music-video fan’s wet-dream. Directed by The Rite Brothers, the dramatic video follows Future as he emotionally attends a funeral with his compadres, intercut with confronting shots of a bloodied, blindfolded man tied to a chair in the middle of a train track as his demise approaches.
It can’t be overstated how excellent the cinematography for this clip is. Is there a lot of slow-motion? Yes. Is it bordering on over-the-top territory? Of course. But aren’t all music videos? And they don’t even look half as good as this one! Even the mid-shot through the windscreen as Future spits “I know the devil is real” is shrouded in flashing lights, rain and a red hue emanating from the hood that casts him with a demon-like appearance. Blood on the Money is from his third and latest album Dirty Sprite 2 released in July by A1 Recordings, Epic Records, and his own Freebandz label. The album debuted at number 1 on the Billboard 200 charts.
The spike in quality music-videos of late is a welcome trend, and let’s hope it continues. I won’t spoil any more of the clip, but even if you’re not a fan of Future, check out the video, you won’t regret it!