The worlds greatest Kanye West enthusiast, Kanye West, gave basketball fans a little treat over the weekend performing his latest track All Day in a first quarter time out during the mammoth clash between Chicago and Cleveland. There was absolutely no need for the extra hype during Game 4, yet I highly doubt that anyone is complaining.
Multiple versions of the track have been unveiled since we first started hearing snippets of his forthcoming album, including a second cut featuring a verse by Kendrick Lamar.
Having already completed the pregame introductions for his hometown team, Kanye jumped back onto centre court promoting his latest track. As you can see below, the crowd went absolutely bonkers during the impromptu performance, with both players and spectators alike having a cheeky old boogie to the track.
The man himself recently changed the title of his album, was compared to the great John Lennon, and wrote a lengthy, insightful editorial….. about himself. However this change is not set in stone, with Yeezus stating that “I might change it again but that’s the name now”. The album is set to be produced by P. Diddy however as is the case with every Kanye album, the final cut is in the hands of West himself, known for being his harshest critic.