Four years after Kanye West shouted “I am Shakespeare!” live on radio, the prestigious Oxford University has hosted an academic debate officially arguing whether Kanye is more relevant than Shakespeare today. The entire debate is now available to watch, and the results are interesting to say the least.

First off, it’s hilarious to see people wearing bow ties and formal suits debating the relevance, meaning and importance of the man who rapped, “Have you ever had sex with a pharaoh?/ Put the pussy in a sarcophagus”.

Second, it’s amazing to see such a diverse scope of experts and critics seriously debate the topic. Though novel, it’s a remarkably poignant and accurate reflection on entertainment, language and influence in the 2010s. The debate officially explained that today, “pop culture influences far more people than the words of a long-dead playwright. But is it right to say that Shakespeare’s moving soliloquies are less valuable to us than they were to contemporary audiences – do we not still grapple with the same problems of justice, mortality, and love?

“On the other hand, the Kanye’s lyrically sophisticated raps directly speaks to a world where social media and mass production reign supreme. This debate forces us to question if we should be content to forget past cultural treasures in favour of the latest stars.”

The debate included experts and students on both sides: defending Shakespeare is first year student Daniel Wilkinson, acclaimed hip-hop journo Justin Hunte, drama professor Elizabeth Schafer and author Anthony Anaxagorou. Claiming Kanye’s superior relevance is student Matt Cook, art critic Ossian Ward, podcaster Jensen Karp, and rapper Big Narstie.

Watch the full debate below, split into eight equally amazing parts. As for the final conclusion? You’ll have to watch and find out.

https://youtu.be/dZhx1CPY2xs?list=PLOAFgXcJkZ2wHhKEwBK1r0HfdPp3T3EN7

It’s not the first time Oxford University has professed its love of hip-hop; Lil Jon and Kanye himself are among those who’ve spoken at the renowned institution, and back in 2015, a poetry professor announced that he was going to use hip-hop lyrics to demonstrate the meaning of poetry in modern times.

An incredible life-sized golden statue of Kanye West crucified, with nails through his hands, wearing a crown of thorns, gold chains and West’s own Yeezy Boost 350 sneakers has appeared on Hollywood Boulevard in California.

The statue is called “False Idol” and has been erected by an artist known as Plastic Jesus, in collaboration with another artist named Ginger, known for the giant nude Donald Trump statues in various major US cities.

In an interview about the artwork, the artist explained the statue: “[West is] a genius at writing and producing but he’s not a God, and that’s where we put him. Until there’s an issue in his life or a hiccup in his career, then we crucify him.

“By all means, treat and respect these people are artists, but don’t make them into gods—because we crucify our gods.”

The statue currently stands on the corner of Hollywood Boulevard and La Brea Avenue. Tomorrow it will move to an exhibition by Plastic Jesus and Billy Morrison – more details here.

West himself has not made a comment about the statue. Considering his reaction to the massive Kanye West graffiti that decorated a Sydney building last year, his reaction, one way or another, is highly anticipated.

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Images: Pitchfork

 

September this year marks ten since the release of Graduation by Kanye West, which should make most of us feel positively geriatric. 2007 really doesn’t seem that long ago, but think back and remember how different a time that was.

Perhaps few people will appreciate how much things can change in ten years than Kanye West, who at the time Graduation was released had just transcended from a swaggering upstart making a mark on The College Dropout and Late Registration to putting the thrusters on his hi-tops into overdrive and shooting off into the upper atmosphere as an artist.

Image: Wikipedia

He may have touched the sky on previous album Late Registration, but Graduation saw the then 30-year-old Kanye break through the stratosphere. Look no further than the album cover, depicting the Dropout Bear being blasted into the heavens, his gaze skyward with no thought for looking back. Graduation captures this exact moment in Kanye’s career, his ascension from star to superstar, documenting a level of brazen confidence and damn near invincibility he’d struggle to maintain as the general public’s obsession with the man himself steadily overtook his actual musical output.

Back when this album first dropped in 2007 I didn’t care much for Kanye. His music had no guitar solos or screeching vocals which was just unthinkable to a cretinous teenage metalhead, and to me he was just that guy with the annoying shutter shades and the stupid looking almost mullet. It wasn’t until several years later when I gained a newfound appreciation for hip-hop that I found Graduation.

‘Found’ is greatly understating it though, that first listen through I may as well have snorted a line off the disc before I hit play on it. Honestly, try to listen to Graduation without feeling a rush of irrational confidence like you’ve just bumped musical cocaine. It was intoxicating, thrilling, and rippling with swagger. The sound of a man completely impervious to any kind of negativity.

https://www.youtube.com/watch?v=6CHs4x2uqcQ

The sleepy, Someone Saved My Life Tonight-sampling Good Morning opens the record with a sound belying the swagger that would follow. It’s a reserved Yeezy in delivery here but he still drops one of the single most clever lines in rap history:

“I’m the fly Malcolm X, buy any jeans necessary”

If songwriting were a dunk contest, that one ridiculously multilayered line was Kanye channelling Jordan and tomahawking it home from the free throw line, or Vince Carter with the 360 windmill and the immortal celebration:

He may still have been Yeezy and not quite the self-appointed demigod Yeezus at this point, but it was over for the rest of the game as far as Kanye was concerned delivering lines like this.

There certainly is a degree of vulnerability on the record. He mourns a lost love who enjoyed the finer things in his link-up with Dwele on the sublimely hypnotic Flashing Lights. Curtain closer Big Brother is a touching tribute to mentor and friend Jay-Z. Everything I Am was laced with DJ Premier scratches and Ye responding to growing criticism admitting he’ll “never be picture perfect Beyonceand hammering the point home with the hook “everything I’m not made me everything I am”, . Where his rollicking Chris Martin collaboration on Homecoming personifies his same hometown Chicago as an ex-girlfriend in a heartfelt ode, Kanye enjoys a somewhat rare moment of extrosepction on Everything I Am, lamenting the plight of violence in his beloved city: “Just last year Chicago had over 600 caskets, man killing’s some wack shit, oh I forgot, ‘cept when niggas is rappin’” showing that his glasses may have had shutters but they weren’t rose tinted.

For the most part though, Kanye’s exterior is fucking impenetrable. The bravado on the gospel-infused The Glory, a song that opens with Ye boldly declaring “can I talk my shit again, even if I don’t hit again? Dawg are you fuckin’ kidding?” and name-dropping every high-end brand imaginable as mere playthings, comparing his rise to the top as being like going from Dwayne Wayne (the nerd from 90s sitcom A Different World) to NBA champion Dwyane Wade just spectacular. “But with my ego, I can stand there in a Speedo and be looked at like a fucking hero,” he spits, and few would doubt him.

Yeezy positively steamrolls over the better part of the record. He documents his rise from the struggles of his lower-middle class family to his status as a global superstar (one who designer shops so much he can speak Italian) on Champion. “For me givin’ up’s way harder than tryin’” he kicks off the second verse, rapping about cleaning up his act “like Prince’d do” and visiting the same schools he’d flunked out of as a kid (“they got the Dropout keepin’ kids in school”, “they used to feel invisible, now they know they invincible” both goosebump-inducing declarations of empowerment).

https://www.youtube.com/watch?v=FEKEjpTzB0Q

Good Life, aside from being the single greatest thing guest vocalist T-Pain ever did in his career might also be the happiest Kanye has ever sounded on record. Sun-filtered synths and a beat you physically can’t not nod your head to underlay a stellar performance from Yeezy as he lists his favourite cities and the excesses his career has allowed him, his good life. “Have you ever popped champagne on a plane, while getting’ some brain?” he asks, knowing damn well 95% of us listening absolutely have not and will not, ever. It’s Kanye flying at 30 000 feet casually flipping everyone down below a triumphant bird.

Where Good Life was a raucous celebration of that excess, basking in the glory of it, Can’t Tell Me Nothing is a low snarl. A simultaneous ode to that same excess but also a sneering ‘fuck yourself’ from Ye to critics daring to throw shade at his lifestyle. “I guess the money shoulda changed him, I guess I shoulda forgot where I came from” he quips with a liberal dose of sarcasm. “Old folks talkin’ ‘bout back in my day, but homie this is my day, class started two hours ago, oh, am I late?” he spits with a molten molasses flow. This is a man who has earned everything he has now, damned if he’s going to let anyone hating on him for it bring him down.

The crown jewel of Graduation by far though is the Daft Punk-twisting Stronger. Peak Kanye with a diamond hard exterior, looking down over all of us from the stars. “Bow in the presence of greatness, cause right now thou hast forsaken us. You should be honoured by my lateness, that I would even show up to this fake shit” an example of how very few fucks 2007 Kanye had to give. “There’s a thousand you’s, there’s only one of me,” he continues, being incredibly generous to the rest of the world in that estimation and all over the top of an intoxicatingly reworked version of one of the party anthems of the early 00s in Daft Punk’s Harder Better Faster Stronger.

Stronger was Ye emerging from the fire of the struggles of his early career, unscathed and unbeatable. Never has he sounded this bulletproof, before or after.

https://www.youtube.com/watch?v=PsO6ZnUZI0g

My Beautiful Dark Twisted Fantasy might be considered the pinnacle of Kanye’s creative output, it’s lyrically more impressive (an impressive feat given the quality of bars Kanye was laying down on this record), and from a pure production standpoint nothing in his catalogue comes close to Yeezus and last year’s The Life Of Pablo is right up there as well, but as far as the organic feel of those records (and especially 808s And Heartbreak that immediately followed) though, they became increasingly more explorative of Kanye’s vulnerability while trying to maintain his status as the most influential artist on the planet.

It’s Graduation that stands alone as Kanye at his most invincible, having just planted his flag at the top and surveying a musical landscape he positively owned before all the drama that followed to drag him down.

It’s a record that strikes such a chord with me, especially when listened in juxtaposition with those later albums. Back when I first heard it, I was living what was hands down the best year of my life and, as much as a kid in his early 20s possibly can, I felt every bit as untouchable as 2007 Kanye was. Shit fell apart in the years from there, as it also has to an extent for Kanye, who spent the last few months of 2016 reportedly battling some heavy mental health issues. I’d like to think Kanye can fight back and get back to who he was and how he felt on Graduation, just like I’d hope to think I can do the same on my own smaller scale.

Whenever I need to remind myself that how I feel today isn’t reflective of who I’m capable of being, I’ll sometimes bump Graduation, usually in my car with the windows down and Good Life wafting out of them. Remembering that brief period of time not that long ago when I felt like 2007 Kanye, without all the money and the fame but with that same unbreakable feeling that I was on top instead of struggling to claw my way back there out of rougher times.

10 years since its release, Graduation doesn’t just stand the test of time, it laughs in the concept of time’s face.

Image: Vulture

Is anybody really surprised with the way Kanye West’s latest mental health episode has been covered and reacted to? Appalled, yes. Saddened, yes.

But not once surprised

In case you haven’t seen or heard, Kanye has allegedly been hospitalised after suffering what was initially being reported as dehydration and sleep deprivation but is now being reported as a ‘psychotic breakdown’. The response to this news, which comes in the wake of the cancellation of his latest tour, has been unfortunately oppositional.

When it comes to the mental health of high profile figures, particularly those as outspoken and divisive as Kanye, there seem to be two distinct sides. Many of us feel the same kind of compassion and empathy we would were the person suffering just another human being, because the 21st century has seen mental illness brought to the light and the stigma attached to it challenged in ways never previously seen or heard before.The outpouring of support for Kanye from all walks of life has been phenomenal.

But many of us choose to go completely backwards and turn into uncaring spectators at best and cold-hearted assholes at worst. The media perpetuates this, as we’ve looked at before, by using loaded words like ‘crazy’, ‘insane’, ‘unhinged’, ‘deranged’ and plenty of others that are nothing but harmful for the public image of mental health issues and for the people dealing with those issues being written off like their illness is something trivial, even something to be ashamed of.

https://www.youtube.com/watch?v=SMQP7QPN0bk

It’s despicable then, to see social media flooded with hate and ignorance towards Kanye West in his latest troubling time. Look through the comments section of any news outlet to have covered this story and you’ll likely find it flooded with comments from people (who probably breathe through their mouths and have physically nailed their caps lock key to their desk to avoid the potential RSI from physically holding it down permanently) like ‘why are you covering this crap? There are people dying and starving out there’, as though it’s only appropriate or even possible to care about one thing at a time.

Comments from people presently scoffing at the man for having mental health issues in the first place, implying that he has no good reason to because he’s a wealthy celebrity, a position even more odious than the above. Whether you’re unfathomably rich or hopelessly destitute and everywhere in between, depression, anxiety and other mental health issues don’t give a single fuck, a fact that has been made plainly, face-palmingly obvious time and again but which people choose to ignore because the reach of their own empathy is unable to extend past their nose.

Mental illness doesn’t discriminate, but people sure as shit still do.

The worst though are those who are sickeningly gleeful at Kanye’s suffering, seeing him as deserving of it for all his previous faux pas’ or because he’s too outspoken for their liking or because he is a part of the Kardashian family or he makes music they don’t enjoy or seemingly any gripe with him that they can latch their talons to. Regardless of how you feel about a person, revelling in their physical and mental suffering is just awful.

In a time where so much progress has been made surrounding mental health issues, this type of response is so disheartening. It may be that Kanye West and his family pay absolutely no attention to sensationalist headlines or derogatory social media posts and even if they did it might just roll off their backs. But to the millions of people out there who suffer from mental health issues, watching a fellow human being going through something so close to home and watching him be torn down and ridiculed for it is a slap in the face and a dangerous backwards step.

Because even though mental health has become such an important issue and so many more resources continue to be poured in to combat mental illness, the facts are still confronting:

  • 1 in 5 Australians will experience mental illness each year
  • 1 in 4 young Australians (16-24) currently has a mental health condition
  • About 3% of Australians are affected by psychotic illness
  • 2015 averaged 8.3 deaths per suicide every day.

Picture those same people, the most susceptible being the demographic who look up to and admire someone like Kanye West more than anyone else, looking at one person being trashed and ridiculed for suffering from a mental health condition while being told that they should accept, embrace and tackle their own. Why would anyone want to admit to anyone that they have a mental health condition if the treatment of Kanye West because of his is so hurtful and negative?

It’s frightening that, despite the fact that statistically just about everybody, everywhere, is either directly affected or knows somebody being affected by a mental health condition, that such selectively piss-poor attitudes towards it are still rampant. If the mental health struggles of arguably the most famous man on the planet aren’t able to make people understand that the issue is widespread, insidious and needs to be addressed in the right way, then surely nothing will.

Kanye West has done and said things worth being roasted and disliked for in the past, but being mentally ill is not one of them. Nobody deserves to have their struggles with mental health written off or ridiculed. Nobody. His suffering only proves that there are still so many people in the world who think it’s ok to do exactly that, it just depends on who the person is.

Image: Footwear News

Chance the Rapper has delivered an in-depth interview with BBC Radio 1Extra, which followed a Live Lounge performance of his Kanye West collaboration All We Got, and a cover of Drake‘s Feel No Ways. 

During the half hour interview, he speaks at length about the importance and influence of Kanye for him growing up in Chicago. “I cannot attribute [my career] to any single other person than Kanye West,” he said. “Hearing those high pitch samples and hearing that 404… the kick and everything was something new for me. Finding out he was from Chicago was definitely encouraging but I think if I had been from anywhere in the world if I heard that song, I’d be who I am today.”

“I think every rapper from Chicago at some point thought about what Kanye West thought of their music. I was the same way. I was very open about how I felt about wanting to meet Kanye West.”

Speaking about their stand-out The Life of Pablo collaboration Ultralight Beam, on which Chance arguably drops the album’s best verse, he revealed that it was never meant to show up on TLOP, but on the beloved G.O.O.D. Music initiative Good Fridays, which gave fans a new song every week, not tied to any other project

“That song wasn’t even a thing. When I came to meet up with ‘Ye there were ten songs exactly on the album, that was like the thesis of it,” he said“Songs like Waves and Highlights and stuff like that were on it. It felt like a very complete project when he brought me in. He kind of was just like, ‘I want to accent certain things… but the album is finished.'”

Kanye then told him that wanted to start working on the Good Fridays series again now that the album was done, so they set to work in the studio.

Chance mentioned that he finds inspiration for creating music by listening to it. So he put on some gospel music – and they played it loud. “I don’t remember what song it was, but Kanye likes dissonance – you know, minor chords and stff that has a little pain behind it… Before we knew it, we had a beat.

“There were like three or four months between the original idea of the track and me actually becoming a writer and a person who was gonna rap on the track. It was just a thing. We had Justin Bieber come in and record over it, a lot of people came through the studio to record Ultralight Beam.”

It turns out that the track gave off a feeling that eventually changed the course of the entire album. “It was just this one thing, but because of that beat by itself, just listening to that beat and having that feeling of exalting and of praise and worship, that was not there previously, it opened up the album to be everything else that it could be. It energised a lot of people and made a lot of people feel excited to work.”

Watch the full interview here and enjoy the song below:

https://www.youtube.com/watch?time_continue=282&v=dQvEStCsSaA

Image: MTV

Kanye West has been the recipient of heavy criticism over the past few days. First, he told his audience that he would have voted for president elect Donald Trump. Then, at a concert in Sacramento, California, he performed just a few songs (including a special cameo from one Kid Cudi), delivered a long, somewhat confusing rant about everything from Facebook, Google and mainstream radio to Drake, Jay Z, Beyoncé, Trump and Q-Tip among others (you can read the full transcript here). He then ended the concert early, leaving thousands of fans seriously pissed off and demanding refunds.

Oddly enough, Kanye West is now posting dozens of fashion photos to his Instagram account, which was only created a few weeks ago, and up until now has been totally dormant except for one image posted nine weeks ago.

The photos that follow (at the time of writing this there are 34 [update: 41]) are mostly photos of images of fashion models, out of focus and unevenly framed, with close ups of various parts of outfits. Many of the images showing faces have had the model’s eyes crossed out. None of them have captions or any information, but we’ll no doubt get an explanation some time soon.

Is it to do with his Yeezy fashion line? If he just using all the trending news and spotlight to gain some traction? Is it a distraction? Well, no one knows what it means… but it’s provocative

Check out some of the images in the screen shots below and hit up the rest over on Instagram.

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Images: Instagram

Kanye West has ended a show in Sacramento, California very early on Saturday November 19. The Life of Pablo artist apparently arrived on stage more than an hour late, played just a handful of songs, embarked on a 15 minute rant, and abruptly ended the concert.

According to the folks over at Twitter, the show started well, albeit late. West and Kid Cudi have had a mighty on-again off-again beef recently, but he brought out the former protege on stage for Father Stretch My Hands Pt 1, bringing what is hopefully a permanent end to the drama. Alongside further digs to and from Drake, the bitter beef included tweets, live insults on stage, and even disses in songs, with one particularly unceremonious dig at Cudi’s mental health coming from Drake late last month.

Check out some footage of Cudi on stage with ‘Ye:

https://twitter.com/NickiLoscav/status/800225722325344256?ref_src=twsrc%5Etfw

https://twitter.com/NickiLoscav/status/800225950000525313

West has also been using his stage time for extensive rants, most recently delivering a controversial political sermon, in which he stated that he didn’t vote, but if he had, he would have voted for president elect Donald Trump. According to XXL, tonight’s Sacramento show included another rant, this time about his contemporaries. He reportedly begged Jay Z to contact him, saying, “I know you got killers, don’t send ’em at my head. Just call me.”

https://twitter.com/DerrickNtheCity/status/800235535105134592

He also went on to diss radio stations for playing “the same bullshit over and over,” citing the overplaying of Drake and the apparent lack of attention Frank Ocean is receiving. “We love Drake, Drake is great, he’s a great artist… but Frank Ocean is great too!” Kanye’s love for Frank has not gone unnoticed; during another recent concert rant, he stated that he would boycott the Grammys if Blonde and Endless aren’t nominated (even though they weren’t eligible because Frank specifically chose to not take part.)

Much to the dismay of thousands of fans in the audience, West’s rant turned out to be the end of the show. After being on stage for just 30 or 40 minutes he announced that it was over.

https://twitter.com/TinaSaad82/status/800238024969728001

https://twitter.com/DrewAbsher/status/800238471054913536

https://twitter.com/GoGetter909/status/800236515620028416

We hope everything’s okay, Kanye. Maybe it’s time to take a little break and let yourself unwind.

Read more: Kanye West and the problem of armchair diagnosing

Image: Rolling Stone

America has certainly arrived at some rough waters to say the least. The election of Donald Trump hits home for many within the USA and beyond. One issue that many have noted in the wake of the organge buffoon’s succesful campaign has been Kanye West’s announcement earlier this year to run for president in 2020. It was jokingly dismissed and ridiculed, obviously, but then again, so was Trump. So following this recent election, West has been asked if he still plans to run. And he has confirmed that yes, he will be.

Speaking to BBC Radio 1’s Annie Mac, Kanye explained what his intentions would be if we was to run for president, and well he, he sounds just like a seasoned politician.

“When I talk about the idea of being president, I’m not saying I have any political views. I don’t have views on politics, I just have a view on humanity, on people, on the truth. If there is anything that I can do with my time and my day, to somehow make a difference while I’m alive I’m going to try to do it.”

The possibility of West not only running, but doing so successfully, is ever more understandable and frankly quite realistic now. If Donald Fucking Trump can do it, then why shouldn’t Kanye?

Just imagine Kanye walking onstage to Jesus Walks, shouted “Yeezy just jumped over Trumpman” and “Ye we can” – make this happen people.

Keep your eye out for the full interview with Annie Mac, which drops next week.

https://www.youtube.com/watch?v=MYF7H_fpc-g

Image: Highsnobility

Earlier this year we were led to believe that Kanye West might just be bringing his Saint Pablo tour to Australia before the end of 2016. The result of a tweet from wife Kim Kardashian, and a big space in his US tour dates, instilled a sense of hope within us.

Unfortunately, we can now confirm that this is not to be. West has now extended his USA tour, seeing him perform right through to the end of the year, culminating in another New York City performance on December 31. Those in attendance are admittedly going to be pretty damn lucky to bring in the new year with Ye, who will no doubt be looking back on one of his biggest year’s yet.

West released The Life of Pablo in early 2016, and it feels like there hasn’t been a single day go past since where he hasn’t made headlines for something or another, be it a controversial video, beefs with pop stars and rappers, slightly less controversial videos, and generally just getting up to the Kanye West antics that many of us know and love.

We were lucky enough to catch Kanye West live at Madison Square Garden in New York just last month – check out our review here.

For our American readers, the full Saint Pablo tour dates can be found here – tickets go on sale October 22. For the rest of us, just keep crossing those fingers and toes.

In other news, West’s latest single Father Stretch My Hands Part 1 has just earned him his 12th no. 1 single on the Urban charts, an amazing accolade for any artist.

https://www.youtube.com/watch?v=KXdQ8ZCzqkY

Image: Hip Hop N More

Last week, Travis Scott released his latest full length studio album, Birds In The Trap Sing McKnight. Now I have to say that before it dropped my hype levels weren’t huge. Rodeo was a pretty lukewarm effort, and while a sophomore album generally indicates an improvement or refinement of skills, hopes weren’t high for Birds. So when my phone politely bleeped with a notification around the time of release, I plugged in my headphones somewhat reservedly. The first beats of the ends trickled through. Scott’s heavily auto-tuned voice belted from the ambient synths, announcing “2 AM howlin’ outside/Lookin’ but I cannot find.” My hopes were beginning to rise. André 3000 dropped in for a verse (not as stunning as his verse on Frank Ocean’s latest, but still solid), and the opening track painted a pretty great picture for the rest of the album.

However by the time that the closer rolled around, some 54 minutes later, Birds was wearing thin. The rapping was still as strong as ever, with subtle lyricism and flow that is hard to improve on. It showed that Travis Scott was a competent story teller, and a class-A rapper. The incredibly heavy use of auto-tune was bold (or safe, depending on who you’re talking to), and it mostly paid off (there were a few moments when it could have been scaled back, or even ditched). Production-wise, that’s another story.

The entire album is full of the most stereotypical trap/hip-hop beats you could imagine. The old kick-reverb-distorted-bass combo is there, along with that (increasingly insufferable) tick-tick-tick noise (AKA Rolling Hi-Hats) that seems to be in every amateur rap song released in the last year. There’s no variation. Only the intros and outros of each track offer any sense of musical deviation from the bog standard, and even there it’s only one or two bars of a different synth before the drums kick in. It’s frustrating to listen to, even more so on repeated spins. No matter how amazing the rapping is, it’s ruined by such generic and, ultimately, boring production. And the sting is made worse by the fact that there’s so much good production out there. Like, a lot.

One need only look as far as Kanye West to see how production is done right. Sure, he was a producer before he was known as a rapper, but that’s besides the point. Production is one of the most important aspects of hip-hop, and Kanye, among many others, gets it so right. Every one of his albums has had its own distinctive style, with the production lending a sense of cohesion to the album as a whole. Yeezus was so well produced that many people consider the rapping secondary to the beats (but we’ll save that debate for another day). It was harsh, daring and above all, exciting. It’s this quality that Travis Scott lacks on this album. Cut and paste beats aren’t good enough to support his rapping. Good production is what elevates a great rapper to legendary status. My Beautiful Dark Twisted Fantasy may have been one of Kanye’s more “traditional” rap albums; it’s the production that’s contributed so heavily to its place among the greatest hip-hop records of all time. His use of auto-tune was smart, with Runaway using it more as a vocoder than a vocal enhancement or a veil. The beats were layered and complex, often utilising creative samples and new sounds, rather than wheeling out the same, vapid trends that we’ve all heard before.

Other great examples include both Run The Jewels albums (El-P is without doubt one of hip-hop’s greatest producers), and Kendrick Lamar‘s To Pimp A Butterfly. Not only a stunning hip-hop album thematically and lyrically, but the musical backing, as unorthodox as it is, similarly contributed to it immediately becoming a timeless masterpiece. It’s the experimentation with new sounds, cross-genre blends and unusual, challenging rhythms that make these records sound so good. El-P toys with heavy, almost industrial beats and post-apocalyptic instrumental layers which add feverish power to he and Killer Mike’s already dextrous verses. K.dot’s ability to conceptualise an album so dense, over beats which blend jazz, soul, electronic (not just any electronic either, but Flying Lotus, who originally gave those beats to Kendrick) and so much more, is quite simply astounding. The jazz-inspired musical style was revolutionary in the world of mainstream hip-hop, and propelled Lamar from a place of quiet success to one of the biggest names in the industry. Even Action Bronson continues to collaborate with the likes of Mark Ronson to produce some of the smoothest beats this side of Queens, and ScHoolboy Q can deliver an extremely heavy gangsta rap album with soul, melodies, and dynamic hooks. In a world where Vince Staples can release an album bookended by James Blake productions, and where De La Soul can release something so surprisingly funky as And The Anonymous Nobody so late into their career, how can we justify the hype surrounding hip-hop where the beats fail to match the lyrics?

Image: Hypebeast