In case you haven’t realised yet, Red Bull are one of the biggest and best promoters, supporters and advertisers throughout the music industry today. I know, I know, advertising is the big baddie, right? Well, that’s not always the case, and Red Bull are a pretty shining example of how to absolutely succeed in something much bigger than branded cross-promotion.
They’ve got the Red Bull Music Academy (which my buddies over at Stoney Roads checked out in Tokyo this year!), Red Bull Records, Red Bull Studios and more. RBMA is probably their biggest export to date. Since 1998 the Academy has taken place all over the world, and some of their big name graduates include Flying Lotus, Hudson Mohawke and Katy B.
The project I’m really excited about right now is 20Before15 – over 20 days, Red Bull are releasing one exclusive track per day. It started on December 1 and will cap off on the 20th. I’ve already plugged a few of them in my playlist last week.
So far, releases have included artists like TOKiMONSTA, Compass, Earl Sweatshirt, and Dengue Dengue Dengue, with yesterday’s release being a Brodinski remix of Jackson And His Computerband and today’s coming from Japanese electronic artist Yosi Horikawa.
The daily downloads are limited to 1000, so you need to get in quick, but they’re available to stream right now. Also, the artwork for each track is really gorgeous, so I really do recommend heading to the website to check it out. Here’s a few of the tracks!