In an ever-changing industry like music, artists and bands have found it increasingly difficult to make the same dough from sales they might have even just a decade ago. That’s where things like brand partnerships, exclusive deals, ad syncs and sponsorships come in.
But these deals can go one of two ways – mutually beneficial and lucrative if the positioning is right, and potentially alienating if it’s not. If the brand or company in question has engaged in shady practices and/or is generally regarded as being at odds with the artists’ perceived message(s), the artist opens themselves up for criticism by association.
Oftentimes, these deals are not made by the artists themselves, so let’s nip that one in the bud. These are deals made with record labels, distributors, publishers, management, booking agencies – that’s not to absolve the artist who inks a deal with a dodgy brand of accountability entirely, but it’s important to note it’s usually not their own direct action.
Recently, veteran Austin indie rock outfit Spoon announced in a Facebook post that a limited hot pink vinyl pressing of their impending ninth album Hot Thoughts would be available for purchase exclusively via…. Urban Outfitters. Putting aside the pretty transparent youth-market grab – Spoon formed in 1993 – that’s…. not a great look. Not to put the spotlight squarely on Spoon – many artists have signed exclusive deals with Urban Outfitters; most recently Spanish brat-pop act Hinds created a damn collection for them and of course plenty other bands distribute music through UO, from Kendrick to Run The Jewels to Young Thug and more.
As appealing as the brand may be to a certain section of music lovers, Urban Outfitters have categorically proven themselves over and over again to be unconcerned with ethics. Their founder, Richard Hayne, has donated over $14 million to noted Horrible Pondscum Human Rick Santorum. These are the people that manufactured and sold a t-shirt emblazoned with “EAT LESS”, a horrifically racist, classist board game called “Ghettopoly” (featuring charming chance cards like “You got yo whole neighborhood addicted to crack. Collect $50“) and a concentration camp-style shirt. They have repeatedly stolen designs from independent artists. They were sued in 2012 by the Navajo Nation for trademark infringement. You get the idea. They’re not good, and Spoon’s more progressive fans aren’t loving the announcement made on their Facebook.
It’s not secret that Pepsi loves its musician spokespeople. Madonna, The Black Eyed Peas, Ozzy Osborne, Faith Hill, Michael Jackson, Beyonce, One Direction and more have all endorsed the drink formerly known as “Brad’s Drink” (seriously). It should be noted that PepsiCo has been named a World’s Most Ethical Company several times, however until changing their ways in 2014 their ownership of international land had caused much environmental and social strife, and they tested on animals until 2007 (well after many of the aforementioned artists had inked their deals).
Of course, any backlash these artists faced for pairing with this particular brand probably didn’t have much of an affect on their sales or size of their fanbase, but that doesn’t make those actions beyond criticism. Perhaps what criticism Spoon do face for this will be so minor that they simply don’t care, but that’s exactly why it’s important to be critical of these practices in the first place: to expose complacency and encourage more ethical practices. Urban Outfitter’s controversies are well-documented and yet they continue to turn a massive profit: that doesn’t mean we shouldn’t bother being critical at all.
And it’s not as though there are never any significant consequences for the artist, either. When an artist is perceived to be pushing a certain message to their audience and then they profit from deals made with brands directly at odds to that message, things can get ugly. Who could forget Xavier Rudd-gate in late 2015? The artist, activist and outspoken vegetarian signed a sync deal with notoriously not-vegetarian restaurant KFC, who played Rudd’s popular track Let Me Be over ads for their Home Cricket Ground range, inciting rage from his previously devoted fans.
Following a constant barrage of outrage and disappointment across his Facebook and Instagram, eventually one particularly upset fan “updated” Rudd’s Wikipedia page to call out his hypocrisy.
Rudd recently embarked on a run of regional shows and is about to release a Live In The Netherlands album, so it’s not like his career ended following this obscene blunder, but his reputation is irreparably scarred in the eyes of his staunch-vego Australian fanbase.
At the end of the day, artists and bands are businesses that must generate revenue in order to survive, so it’s easy to see why brand partnerships, sponsorships, and exclusive deals are so attractive. Syncing music to advertisements is no longer viewed as “selling out”, it’s accepted and encouraged as a potentially huge revenue stream – but the positioning has to be right.
As Tyler McLoughlin, founder of The Sound Pound, told triple j’s Hack, “Just a really rough idea, in terms of independent artists, a 12 month advertising campaign across maybe TV, radio, cinema, online, could be anywhere from $15k to $70k. It’s not just a cash grab, you’ve got to be able to make sure it’s actually going to work for you as an artist.”
Despite its potential benefits, it’s important to acknowledge the ethical dilemmas that arise when musicians partner with brands that are questionable – and it’s equally as important to note that enjoying someone’s music while being critical of their operations as a business aren’t mutually exclusive.
Image: The Austin Current
It’s video roundup time! Once again, Howl And Echoes are coming in hot with the freshest, most eyeball-stimulating music videos to be dropped by the artists you love and some of the artists you don’t know you love yet this week. We do all the dirty work and herd them all into one convenient web-based location for you to enjoy every Friday so that you don’t have to. Have yourself a good old gander at the latest offerings from:
Metronomy – Night Owl
London electro veterans Metronomy have another single out. Taken from their most recent album Summer ’08, it’s called Night Owl, featuring one hell of a fat bass line anchoring the track and Metronomy architect Joseph Mount’s silky smooth, laidback vocals. The deep synths that kick in
The video, directed by Quentin Dupieux, follows Mount going on a very interesting road trip with his girlfriend through the Palm Desert in sunny Palm Springs. It features a whole lot of mysterious symbolism but it’s sunny and warm and picturesque.
Summer ’08 is out now on Warner Music.
https://www.youtube.com/watch?v=O0drWXOpm-Q
Ngaiire – House On A Rock
The uber-soulful Ngaiire is enjoying a whirlwind of acclaim after releasing her latest album Blastoma earlier in the year to rave reviews. The latest single from that record is House On A Rock, dark and brooding with discordant rhythms and clashing synths as well as that catchy as hell chorus that has seen the track cop plenty of spins on airwaves everywhere.
Directed by Dan Segal, the music video was shot in Tel Aviv in Israel in stark black and white and depicts Ngaiire at the end of a rocky relationship, the tense atmosphere of the relationship mirroring the vibe of the song perfectly.
Blastoma is out now on Maximillion Brown. Catch Ngairre as she supports Leon Bridges on his Australian tour and at her Splendour In The Grass set next weekend.
https://www.youtube.com/watch?v=pYmbZkP3LfU
Hinds – Warts
To Spain next and rocking all-girl foursome Hinds, out with their latest single Warts. Taken from their debut album Leave Me Alone, the track is a lot more pleasant than its namesake, sunny and evenly-paced with warm guitar licks and warped out vocals running all over it.
Shot in Barcelona, the video focuses on the same story the song tells, of a guy falling for a girl that everybody knows is bad news except him. Hinds try their darndest to save this oblivious chap and it makes for some interesting viewing.
Leave Me Alone is out now via Mom + Pop Music.
https://www.youtube.com/watch?v=YLygTTOpE5w
Set Mo – Comfort You (ft. Fractures)
Back to Sydney with partners in crime Set Mo, who are seeking to back up their huge 2015 breakout in 2016 and are well on their way with latest single Comfort You. It’s a melodic banger featuring a stellar vocal turn from Melbourne’s Fractures, slowly building the pace to a cacophony before falling away into a gorgeous piano-driven chorus. The intricate layers of sound only grow as the song charges along and its evident this is going to be a huge hit for Set Mo.
The video features some absolutely gorgeous scenery from around Japan, stunning natural gardens and landscapes mixed with bustling urban nightlife and echoing the warm sentiment of the song itself beautifully.
Catch Set Mo right now touring Australia in support of the single.
https://www.youtube.com/watch?v=qAm7kZpNUSc
Banks – Fuck With Myself
Orange County songstress Banks this week announced the official release date for her next album, the follow-up to her 2014 debut Goddess as well as putting out its lead single, the superb Fuck With Myself.
A song of fierce independence, Banks’ feather-soft, spine-tingling voice shows considerable range over minimalistic, semi-industrial production to keep the focus squarely on her vocals. The video is unsettling as hell, Banks in a grimy warehouse flanked by contortionist dancers and a lifelike bust of herself, which she subjects to a lot of torment.
Banks sophomore album is out September 30th via Harvest Records.
https://www.youtube.com/watch?v=-99e4geCm2w
Chvrches – Bury It (ft. Hayley Williams)
After sophomore album Every Open Eye won them stacks of new fans and saw them as one of the most critically acclaimed bands in 2015, Glasgow synthpop trio Chvrches are still releasing singles from that huge record, their sixth out this week isBury It.
Featuring gigantic synths and Lauren Mayberry’s famously powerful set of pipes as well as an alley-oop from Paramore vocalist Hayley Williams, Bury It is the kind of banger Chvrches have become so highly-regarded for. The video is comic book inspired, animated version of Williams and Chvrches meeting up and using what look like telekinetic superpowers to fly and levitate objects (we’re presuming for good).
Every Open Eye is out now via Goodbye Records.
https://www.youtube.com/watch?v=B9BLMNn0PrQ
JOY. – Like Home
Brisbane-born multitalented siren JOY. Is another of 2015’s success stories, all off the back of one mesmerizingly good four-track EP Ode and a metric shit-tonne of touring and coveted support slots. Her first solo track of 2016 is the dangerous Like Home.
Almost menacing production anchors the song, a filthy beat that is totally measured and covered in a tangible darkness, the lone source of light coming JOY.’s gorgeously lilting vocals. The video finds the singer wandering a cold-looking carpark after dark and looking as un-fuck-with-able as the song she’s made.
Let Like Home be just the tip of the iceberg for what this hugely talented young artist has in store for the rest of 2016.
https://www.youtube.com/watch?v=qvvDjDhVs3E
Polish Club – My House
Sydney power duo Polish Club, like a lot of other artists in this week’s roundup, had themselves a massive breakout 2015. Off the back of their debut EP featuring hits like Beeping and Able and followed up at the tail end of the year with the single for their latest video My House.
It’s more of the same good old time, soul-infused rock and roll with frontman Novak’s unmistakeable raspy growl. Big guitars, thunderous drums and just a ripper two minute slice of rock from one of the most exciting young acts in Australia. The accompanying video features the two, unintentionally hilariously playing such a killer tune stock still in various rooms around the house.
Keep your eyes planted firmly on these two for the rest of 2016.
https://www.youtube.com/watch?v=iIThMqKkKjs
It’s been a big few months for the Spanish garage-indie band Hinds. Coming off from the success of their second Australian national tour which finished just weeks ago, the quartet have now released their haunting new video for their latest single Easy off their critically acclaimed debut album Leave Me Alone.
While they often showcase irresistibly happy tunes, Easy takes a different turn, exhibiting a darker and more emotional narrative. Released with the video, we were treated with a short description of the concept and overall meaning of the track.
“easy” is the worst moment in the universe during a relationship cause you love him but he doesn’t anymore. And being in bed with him is giving him nightmares. And you are the hangover in his mornings, and the homework during the day and the pain in his arse. so when you reach that point you can’t help but self destruct. there is just nothing you can do, it’s too late to take it easy.
Directed by John Strong, the video centres on the self-annihilation that follows a breakup, with each member of the band becoming a victim to this in increasingly graphic and disgusting ways. The final few shots though break into an upbeat tangent, cutting to Hinds, now all silver having regained their strength and moving on.
It’s a great tune, an irresistibly addictive melody in spite of the dark subject matter. The music video as well does an excellent job at really visualising the emotions and messiness that is heartbreak, adding a completely unique take on the feeling. Watch the video below, but, if you don’t like messy faces, you’ve been warned.
For further reading, check out our interview, review and photo shoot with Hinds
https://www.youtube.com/watch?v=x458o2pGx4o&feature=youtu.be
Image: Danielle Hansen / Howl & Echoes
Spanish quartet Hinds visited Australia this month for a headline tour across the country, in support of their debut album Leave Me Alone, released earlier this year. This was their second visit to Australia, having first visited the country in February 2015.
We showed the four ladies – Ana, Carlotta, Ade and Amber – from Madrid the best the country has to offer, taking them to Sydney’s iconic Bondi Beach on a sunny Wednesday afternoon.
Read our recent interview with Hinds
Read our review of Hinds’ debut album, Leave Me Alone
All photos copyright Danielle Hansen / Howl & Echoes
Madrid four-piece Hinds have just announced a new string of headline Australian tour dates, following the recent release of their wonderful debut album Leave Me Alone. The band last visited Australia in early 2015 on their very first international tour. Since then, they have toured the world, performed at a slew of festivals including SXSW, Benicassim and Burgerama, and have overall made their voices well and truly heard – including being particularly vocal about the innate sexism and misogynistic culture that they’ve experienced in the music industry.
The group will be touching down in early April, and are set to perform in Sydney, Melbourne, Brisbane and Perth. For anyone who has ever seen these guys live, you’ll know that it’s one hell of a show. For those who are yet to experience the magic, get on these tickets right now.
Hinds Australian Tour Dates
Thursday May 5 – Newtown Social Club, Sydney
Tickets here
Friday May 6 – Northcote Social Club, Melbourne
Tickets here
Saturday May 7 – The Foundry, Brisbane
Tickets here
Monday May 9 – Rosemont Hotel, Perth
Tickets here
https://www.youtube.com/watch?v=E67rVvLkXhI
Read our recent interview with Hinds
Read our album review of Hinds’ Leave Me Alone
To describe Madrid band Hinds as up-and-comers doesn’t really do them justice. The all girl DIY four piece have had a rise of meteoric proportions over the past two years, and things are really only just getting started.
First going under the name of Deers, the band struck a chord with the internet thanks to their raw and real demos uploaded to Bandcamp, and it wasn’t long before they started releasing music through Burger Records. From there, they began to tour the world extensively and quickly became one of the most hyped acts of 2015, with just an EP and a couple of singles behind them.
Now, their debut album Leave Me Alone has finally been released and they’re back on the road doing what they do best – going absolutely insane in front of a live audience. However, the reason why they continue to become everyone’s new favourite band goes beyond their scuzzy, messy, DIY tracks – it’s their refusal to be anyone but themselves. It’s the fact that from the start, their motto has been “Our shit, Our rules” and their eagerness to do what it true to themselves, even if they are told otherwise.
We had the privilege of speaking with Ana Garcias, one of the the founding members of the band ahead of the release date. Tired from casually touring the world for the best part of 12 months, we Skyped Ana from her bedroom in Madrid as she enjoyed a rare week at home, but that didn’t stop her fierce attitude and excitable nature from coming through. Talking about learning how to compromise, wanting to get better and how Leave Me Alone is the “probably the least produced album in the world”, see below for our chat with her and prepare yourself to see these ladies everywhere very, very soon.
https://www.youtube.com/watch?v=mk-5w3Di0jk
How are you going, Ana?
I’m great! I just woke up!
What are you up to?
I’m home! It feels so weird to sleep in my own bed and have all my stuff. I’m never here anymore.
You just wrapped up another little tour in Asia – how was that?
It was so crazy! It’s so far away and having fans there is so weird. Their culture is so different and it was so shocking, we felt like The Beatles or something – everyone was screaming! It was a blast!
You’ve been touring so much, are there any places you want to go back to?
We’ve been a lot of places but I feel like we only really know London because we’ve been there so many times. We never have time to look around. We’re going to New York for New Year’s Eve which we are so excited for – we’re going to do all the tourist stuff!
It’ll be so cold there, too!
I don’t even want to think about that. We hate the cold.
You can come over for to Australia for New Year’s Eve and melt in the heat instead?
I know, shut up! *laughs* The only time we have been in Australia was in February last year, and it seriously changed our lives. Ten days of summer in Australia – it was amazing!
Well when you come back, you’ll have the album out! I want to say congratulations – I really, really like it!
I really can’t believe it. It’s so crazy. It has been done since April, it feels like it’s been a lifetime since then so it was feeling like it was never going to come out! We were beginning to feel like we were always going to be this up and coming band that jus had a few singles and an EP but fucking no! We have a full LP!
Obviously it’s your debut so it was your first time making an album, but it was also your producer’s first time producing an album as well. How was it with all these people doing it for the first time?
I think it was good, we don’t regret it. But I think also you really can tell that everyone in the studio was doing it for the first time. It wasn’t the first time he had been in the studio because he has another band but it was the first time he produced an album, and the sound engineer is actually the owner of the studio. It’s weird because he’s one of the biggest in Spain, but he still really loves the lo fi thing. He just really wanted us to keep stuff like saying, “I really like this take instead of this one” if the first one was out of tune more or something. It’s more sincere, more honest and more real for him. It’s probably the least produced album in the world. It’s so honest and sincere and raw, but we kind of liked it!
You were making it for so long – how did it go balancing the constant touring and then coming back to it?
To be honest, it was a very, very hard time for us. Half of the album was done when we had time so as we started very early and everything went very fast, we were writing songs to play them the day after. We needed more songs! I think the first show, we had seven songs but we needed more to keep touring. The first writing of the album was more like the four of us in the rehearsal room and maybe Carlotta and I would do some chords together and we’d just jam on those with Ade and Amber, and we would go from how we felt. Half of the album sounds faster, with more rhythm and it’s crazier, because it was made for the live show, but then half of it was done in a rush when we started touring a lot and we didn’t have any time at all.
We need a lot of hours to write. We usually spend four hours, Carlotta and I, writing chords together like, “I don’t like this, I don’t like this either, let’s go have a cigarette, I don’t like it, I don’t like it, let’s go have sangria!” So we’d get drunk and that’s when something good or good enough would come. But we didn’t have time for that anymore. We’d have one month of touring then four days in Madrid and we’d have to see everyone and do our laundry and all the things you have to do. We can’t buy socks when we’re on tour, you know, so we had to do it all then AND write the album! We had six songs to do on so little time, so it wasn’t a really good time for us. We were under a lot of pressure, but it was our own because we didn’t want to do a bad record. It’s our fucking first album, we need to do something good!
https://www.youtube.com/watch?v=E67rVvLkXhI
There are indeed a lot of fast-paced tracks on the record, that’s for sure. But there are also some sad songs on there! Do you think those came from that negative time and that pressure?
Definitely. The first part is happier; even if the lyrics might not be, the sound is. I also think it’s because we wrote them in winter, which is really depressing for us. We really count on the sun and the beach and the weather! This last winter it was Carlotta and I at her place, which is obviously not the same as the four of us in a rehearsal space all together. It was like, “Okay I’m feeling all of this. I’m feeling pressure and I’m feeling sad because this happened on the last tour and my boyfriend and this and this,” so we decided we weren’t going to force ourselves to be happy because Hinds is supposed to be happy – Hinds is us and we feel everything. We feel happy sometimes, and sad sometimes. I think people will connect with it because you can’t be happy all the time; you feel sad sometimes and you get your heart broken and you deal with bad people. It was definitely because of the environment.
Speaking about pressure, you’ve got the likes of NME and Pandora saying you’re an act to watch in the new year – does that amp up the pressure for you as well?
I don’t feel that pressure coming from the media. I just really wish people get what we are trying to say with the record. That’s what we’re thinking about. We’ve been playing a lot of those songs live and people already knew them before they were even recorded, so that helps us. We really, really like the album and we’re proud of it so even if it doesn’t work as well, it’s like, “Okay, maybe we weren’t supposed to be as big as everyone was expecting!” You can’t have everything. If it doesn’t happen, of course I’ll be sadder than if it did happen, but maybe we just weren’t supposed to be that big anyway? We would be happy just to stay at the level we’re at right now. I still feel so overwhelmed when I think about having fans in Australia or Hong Kong. It’s fucking great to have that. To have 100 people like it in a different part of the world – 100 people who like my song that I wrote out with my feelings at my best friend’s flat!
Well, I really love that your band motto is “Our shit, Our rules”, I think it’s so wicked! How important is it to continue carrying that as all of this happens around you?
If we don’t stick to that, we’re gonna get crazy and be really unhappy. Our team is getting so big. We have four labels around the world, and booking agents in every continent and we have PRs – we just have so many people working on Hinds right now. Of course they all want the best for us, but they’re not us. They want the best for ALL the bands they’re working with, so the treatment is not the same. The goal is the same, but the roads can be so different that we really need to stick to it. We can be like, “Okay, I’m going to trust you because you’re a professional and you know what you’re doing,” but at the same time you’re like, “Well this is my shit!”
We get to this point where they think one thing and we think another and maybe we’ll go with them because we trust them, but we really need to feel that security. For example, we are doing this super simple video game for fans. Just for no reason, it’s just fun. The animation of us was me with a cigarette and Carlotta with a beer, and the label wanted to premiere it on an American website which happened to be more focused on teenagers and younger kids, so they were like, “You need to remove the beer, we can’t show that to teenagers.” We couldn’t believe it! We said, “Seriously, you want us to change this animation of what we really are? It’s not like we’re doing cocaine, we’re having a beer!” Hinds is beer, that is something very clear for the world and you can see it in all our pictures. We didn’t even do this video game to premiere it, there are other websites we can do it on. We really need to stick with that motto, and that goes along with “Leave Me Alone” being the name of the album as well. It’s us, and we’ve reached this because of what we were thinking and what we felt was right or wrong. We’re just going to keep trying to maintain that.
https://www.youtube.com/watch?v=cdHVboNNkAo
Well I think the fact that you continue to just be yourselves is more important to teenagers than any illustration, beer or otherwise!
It’s because it’s so easy to lose the point. We’re in this moment of the band where we have this huge team; it’s the project of our lives. Hinds comes from our bodies and our brains and it’s more than a job for us. Everything we have so far, we’re doing it and it’s working. They’re showing us all these great things we could do, so it’s really easy to miss the point and follow the wrong voices. The best thing is that we’re friends, and we know within ourselves what we want. It’s really complicated, but at the end of the day you’re just like, “Fuck it, this is my opinion and it’s my project.”
Is there anything that you haven’t achieved so far that you want to do in the new year?
I really want to get better, musically. We started so quickly and we learned whilst touring, but I still feel like we have to get better. I also really want to start writing the second record as well. We already have two songs and I don’t want to forget that because in the end, it’s all about the music and it’s very easy to forget that. We have so many things to think about, so I don’t want to forget that it’s the music that is the main point. We’re touring so much again in 2016, that I already know I won’t be able to write until like September, so I want to focus on finding the moment even if it’s only three days. I don’t want to get to 2017 and have to rush like we did with this record.
How do you keep going? How do you keep your mind where you need it to be?
I think, in the worst moments. Like right now, we are doing interviews when this was meant to be a rehearsal week. When there is so many things to do, it really helps when it gets so horrible – you have to get to that point to remember the point.
Leave Me Alone is out now via Pod/Inertia.
Spanish four-piece Hinds have enjoyed a monumental rise throughout the past two years. First earning attention throughout 2014 for their fun, refreshingly original take on garage rock, the women – Ana, Carlotta, Ade and Amber – from Madrid have well and truly arrived. Their vibe, though intrinsically DIY, has now been taken to the next level with the release of their label-backed-and-studio-produced debut album Leave Me Alone.
Garage rock has come up as one of the most saturated resurrected genres over the past few years, perhaps in response to the ever-increasing influx of electronic and pristinely produced indie acts sprouting up across the globe. It’s difficult, therefore, to stand out, but Hinds have caught our attention with their realness. While their attitude and music isn’t nonchalant in an arrogant sense, they definitely don’t care what you think. This is just four musicians having fun, doing what they want, with palpable enthusiasm and genuine glee.
From the bold opening chords of first track and lead single Garden, Leave Me Alone has all the freshness of a new band’s first release, without even a smidgen of pretension or smugness. Something remarkable about Hinds is how unremarkable they are; nothing they’re doing is new or groundbreaking, but that’s not the point. Leave Me Alone is akin to learning about these girls, about their lives and about the internal thoughts and conversations that we all know so well. It’s exciting, and fun, and funny, and almost confronting at times, to have those internalised thoughts spelt out in a song (one with occasionally adorable mispronunciations and Spanish inflections, at that.)
https://www.youtube.com/watch?v=E67rVvLkXhI
From the harmonies and dual melodies on tracks like Fat Calmed Kiddos, San Diego and Chili Town, odes to nervous infatuation, missed connections, drunk texts and flirting, “just to pretend I’m fine,” to the way that a single line can shift from childlike sweetness to a teenagers-in-the-garage ruckus on Garden and Castigadas En El Granero (“Grounded In The Barn,” an early version of which first showed up back in 2014 when the band were still known as Deers,) Hinds have totally succeeded in showcasing an energy and a fervour that rarely feels so genuine.
Interestingly, too much of a good thing doesn’t really work, and for me, listening to the album from start to end wasn’t the best way to enjoy it. While their sound is undoubtedly invigorating, after five or six songs in a row, they begin to feel like they’re doubling back, and it becomes less interesting. Listening to one or two at a time, however, is exhilarating and so enjoyable; indeed, each track feels like a snippet or snapshot of an anecdote, the memories of last night; of late night shenanigans, of those butterflies when you first meet someone, of lazy summer afternoons.
Recorded in a studio in Cadiz, the southernmost point in Spain, the album hasn’t lost the fiery mess that made their early demos so charming; Neither organised nor chaotic, Leave Me Alone is nevertheless a kind of organised chaos; fuzzy and deliberately off-beat at times, but never straying too far, never making it a challenging or annoying listen.
https://www.youtube.com/watch?v=cdHVboNNkAo
Hinds’ passion, and more importantly the realness that you can hear on the album, is exactly what makes it so good. Testament to this is the fact that in spite of some tracks feeling more filler than killer, the overall atmosphere is so bright, off-the-bat and down to earth, that you love listening to it regardless. The mess is endearing, and doesn’t take away from showing their talent, energy and charisma.
Through their music, and in turn their video clips and social media presence, Hinds wear their personality on their sleeves, and it just makes you wish they were your best friends. Leave Me Alone is undoubtedly special, and where they go next from here will be really, really interesting.
https://www.youtube.com/watch?v=mk-5w3Di0jk
Image: TheClosetFeminist
Spanish DIY garage band Hinds have seen some monumental success over the past year. Seemingly exploding onto the international festival and tour circuit in early 2015, the four ladies wasted no time in playing their raucous live set to just about anyone who would listen, and now they’re about to do it all again with the release of their debut album. Titled Leave Me Alone, this is the album they’ve all dreamed of making, and whilst it is out later this week, the folks at NPR have nabbed themselves an advance stream for you to wrap your ears around right now!
Having already announced a European tour for the first part of 2016, it seems this year will be even more jam-packed than its predecessor. 2015 saw them play at Primavera Sound and Glastonbury (the first Spanish band to do so), as well as kicking so many goals the likes of NME and Spotify have tipped them as acts worth keeping an eye on for the new year. With an insane work ethic and a perpetually optimistic and cheerful yet take-no-bullshit outlook on the music industry and the world as a whole, it really is only a matter of time before Hinds really do take over the world. We can’t wait until that happens!
Leave Me Alone is out January 8 via Pod/Inertia. You can stream it on NPR here and listen to Bamboo below!
It’s less than one month until Spanish band Hinds release their long-awaited debut album, Leave Me Alone. Gearing up for that and a coinciding world tour (not long after their most recent world tour), the four Hinds ladies are doing a great job at keeping anticipation levels extremely high with the release of an “unofficial” film clip for their track, San Diego.
Starting off with a disclaimer that the clip is technically “unofficial”, and was shot, edited and directed by the band themselves, the upbeat track gets an equally raucous video to go along with it. The band have been touring extensively for the best part of 2015, so this clip provides a brief insight into the total insanity that must ensue on the road.
From brushing teeth, signing autographs, playing shows, pile ons, beers, dancing, laughing and more, this clip does nothing if not make our desire to be their friends even stronger. What seems to be just one big good time all the time, the four girls are lighthearted, carefree and just plain fun in this video. Touring around the world for months on end certainly isn’t for everyone, but if you could guarantee that this is how much fun you would have, I’m sure a lot of people would change their minds.
Hinds’ debut album Leave Me Alone is out January 8 via Pod/Inertia. Check out a video of them discussing sexism in the music industry here.
Madrid-based garage band Hinds haven’t even released their debut album yet, but the growing hype around them shows exactly why they’re one of the most exciting upcoming bands of 2015. They recently performed at the Pitchfork Music Festival in Paris, and footage is now available of two tracks: Trippy Gum and Garden.
Hinds have had a really exciting year as they prepare for the release of their debut album Leave Me Alone, coming out on January 8, 2016. From changing their name to announcing their debut alongside the brilliant single Garden (and its accompanying video clip), to being vocal about the huge, problematic issues they’ve witnessed as a female band in the music industry, it’s clear that this is only the beginning for the four-piece.
In a recent interview with NME, Ana and Carlotta compared their experience as females in music to females in other industries.
“I was perfectly okay with being a girl and being a student, I was perfectly okay with being a video maker… I felt perfect in the world being a girl. And suddenly in music, you are supposed to be more judged about everything you do, how you sing, how you pose, how you dress, how you write songs.
“There’s so many more women in pop music than in garage or rock ‘n roll. Pop music… every detail has to be perfection. In rock ‘n roll it’s mainly boys, and they scream and sing out of tune, and they put out all their clothes on stage and do anything they want, because art is free to express yourself. And being girls in rock ‘n roll, it’s like ‘Woah, woah, why do you do that? Why do you sing like that?’”
Hinds last visited Australia in February 2015, for four small shows across the east coast. Fingers crossed a bigger tour is on the cards for 2016!














