On June 25, Jay-Z released debut album Reasonable Doubt and launched the career of a man who has now become, without question, one of the single greatest hip-hop musicians to have ever lived. To celebrate the anniversary and the album’s enduring legacy amongst hip hop culture, Roc-A-Fella co-founder Kareem ‘Biggs’ Burke recently spoke to Billboard to reveal plans for a pop-up shop recreating the look of the Brooklyn apartment in which Jay-Z lived during the 1990s.
[youtube https://www.youtube.com/watch?v=Z3fif3OCYc4]
In partnership with Los Angeles’ APT.4B, Burke revealed to Billboard that the pop-up shop will sell Reasonable Doubt t-shirts, cassette tapes, hats and more, while curating a unique experience for fans of the enormously talented and popular Brooklyn rapper. Billed also as a showcase opportunity for Burke’s 4th of November clothing line, the Jay-Z curated event will feature exclusive images from Jay-Z’s life before Reasonable Doubt being released, largely unseen by fans until now.
[youtube https://www.youtube.com/watch?v=6BCsxQg3NE4]
In addition, Reasonable Doubt themed emojis have been created for the event, which attendees will have an opportunity to take photographs with. The pop-up opens on June 25, the official 20th anniversary of the album, and will run through until the end of July.
Images via Billboard and Jay-Z