Blur, Ong Ong

The best thing about video games is that you get to play them. No one likes to be that person on the couch WITHOUT the controller, so when Blur released their new music video for Ong Ong, I was left feeling a little frustrated. The clip is composed like a Mario quest, albeit a littler whackier. It’s great fun to watch but there are moments when you feel like attacking the person next to you in order to have a play.

The best bit is probably that the actual band members dress up as video game characters in the opening. Graham Coxon creeps around as a cockroach, while Damon Albarn portrays a giant ice cream cone. It’s pretty great.

Lil Mama – The Sausage

Lil Mama has released a music video for her controversial new track The Sausage. I say controversial because Lil Mama based this latest track on the Sausage Freestyles. Watch here:

The #Sausagemovement was invented by the guy freestyling above, Miami student Matthew Bellamy. He claims to have invented the game in high school, during basketball practice. The sausage freestyle movement went viral, and when Lil Mama based her song on it Bellamy was not upset, he simply contacted her and asked if she would want to meet up and collaborate.

Initially she offered to fly him out to New York, but then snaked him over a $200 greyhound race. She also allegedly told Bellamy that she would not recieve any funds to make the music video, though it is obvious to anyone who watches it that serious funds have gone into camera equipment, costumes, dancers and even blocking off roads in New York to film. After watching the whole #Sausagemovement on youtube, it’s pretty hard to watch Lil Mama and not feel a bit cheated.

Sasha Go Hard – I’m a Threat

Sasha Go Hard took off earlier this year when she released her mixtape Nutty World 2. Now she’s released an understated music video for her latest single I’m a Threat, and it is incredibly powerful. The film is paired back, featuring the rapper in different parts of her neighbourhood, standing on gravel, in front of a car, near the park. The lack of visual stimulus gives us space to really listen to the artist and hear what she is saying. Her incredible vocals resound even stronger.

Lines like “Niggas ain’t shit, they be cutting up
You bitches no different, be slutting up
I bet I’ma threat, I’ma fuck ’em up”

Make Sasha Go Hard a female artist to watch out for.

KYTES Inner Cinema

German band KYTES have released a lovely music video to go with their debut single Inner Cinema, which is due to officially come out on 15 June. Posing in front of various brightly coloured backgrounds, the band members jump around the stage with their instruments. The music video is no revelation, it is simple and refreshing. As is the young bands sound; a beautiful melding of indie pop and electronica. Singing, playing, and have an all round fab time, it’s hard not to be uplifted by these guys.

LoneLady – Hinterland

In celebration of her third successful single, Hinterland, LoneLady has released a music video that is warm, personal, and deeply intimate. Directed by Juliet Ellis, and featuring animation by Daniela Shearer, the music video documents an live performance. The camera is playful; shifting in and out of focus. Fuzzy stage lights cause the lens to glare now and then, and little animated shapes glide around the stage.

All in all the clip is reminiscent of those intimate live performances that really resonate with you. Where are right up close with the artist and the lights are in your eyes and wine has made everything a little fuzzy and a little more raw.

Maya Jane Coles– Believe

Now to one of the creepiest videos of the segment, we have Maya Jane Cole’s Believe, featuring Chelou. The music video is dark, brooding and a little confusing. Maya Jane Cole is performing under her other alias Nocturnal Sunshine. The lyrics are being sung by Chelou however, and in the music video these lyrics are being mouthed by a young girl. How’s that to get your head around?

Regardless, Cole has created another awesome conglomeration of dub, electro and a kind of mournful ballad. As the innocent girl in the music video struggles with the darkness inside her, it’s hard not to question with Cole has her own alter ego problems.

What has become increasingly, delightfully, apparent in recent years is how hell-bent Damon Albarn is on exploring new styles and staying relevant. Not a Madonna-style, suck-the-youth-out-of-Drake quest for relevance, but a genuine interest in noticeably changing sound every album. Why Albarn’s metamorphosis act has been so compelling is because we’ve yet to see him release one dud. Since Blur’s acrimonious split, he’s soundtracked the Chinese stage show Monkey: Journey to the West, done the supergroup thing with The Good, the Bad & The Queen and created an entire Gorillaz album on his iPad, to name a few.

Albarn’s first so-called solo album, last year’s Everyday Robots, was a thing of funereal beauty; all catatonic sub-bass and minor-key electro melancholy. It perfected the style he produced with aplomb on the late Bobby Womack’s The Bravest Man in the Universe. It was miles apart from the exuberant, sonically challenging stuff Blur had been producing in their last few albums. Then, all of a sudden, there was the new Blur album announcement. So, it was a very special, nostalgic kind of frisson brought on by the screeching feedback slinks into the dual-tracked vocals of Albarn and Graham Coxon on Go Out, Blur’s ‘official’ comeback single.  Go Out was brash, buzz-y and fun, and if you listened carefully enough you could almost picture Albarn’s cheeky grin: you didn’t think I’d gone soft in my middle age, did you?

And so it was: The Magic Whip could not be further from Albarn and Sons, Everyday Robots take two. Go Out, along with I Broadcast and the opener Lonesome Street, stand up familiarly and very well with 13 and Leisure-era Blur respectively. That’s not to say this is bereft of Robots-esque stylings; My Terracotta Heart and New World Towers share the identical kind of wistfully pretty melodies and stark instrumental backing. You can add to that list the curious, but stunning, There Are Too Many Of Us. The Sydney siege-inspired showstopper is basically just a build around a staccato progression with Dave Rowntree’s military snare rhythm. Like many of the best tracks here, there’s something intangible about what makes it work. Albarn ruminates about being “dislocated by terror on the loop elsewhere/ flashing lights advocate it on big screens everywhere”. Seeping through this track, along with the slinky, foreboding Pyongyang, are more overtly political messages than Blur has done before. Ghost Ship sets up and goes with it on a gorgeous, laid back groove. Thought I Was A Spaceman somehow succeeds in sounding lovely despite its almost bizarre structure and sound effects. Blur in 2015 presents itself as a very different beast: a stuffed-full smorgasbord of ideas pent up, really, since Graham Coxon left the band. Seldom do these ‘a bit of everything’ albums work as well as this.

[youtube http://www.youtube.com/watch?v=Sp1ks7PTzng]

The Magic Whip is, then, a victory lap. And that would in normal circumstances have very negative connotations: complacency, arrogance, boredom. This is not The Magic Whip. The Magic Whip is able to bask in a misty-eyed, sentimental glory purely because it isn’t that. Sure, it’s a celebration that four guys managed to bring twelve tracks together without killing each other. And true, it is a defiant middle finger to those who thought they’d bottled it because it took them six years after their much-heralded, behemoth reunion at Hyde Park to come up with this. It’s a crowd pleaser in its manic Blur-genre hopping, but sacrifices none of its songwriting in doing so. This is remarkable in itself, given the album was essentially pieced together by Coxon via the random recordings the band had compiled since reuniting.

At the bottom of it all, Damon Albarn is so successful at changing his sound and focus because he is one of our generation’s preeminent songwriters. So it shouldn’t really be a surprise, now they’re ostensibly friends again, that The Magic Whip brings some of the band’s best ever ideas to the table; and (thankfully) the critical consensus is that this is too good to be Blur’s dying breath. For the neutrals, this might be little more than a collection of pleasant, pretty and interesting songs. It mightn’t approach the likes of Sufjan or Kendrick in the echelons of 2015’s most important releases.

[youtube http://www.youtube.com/watch?v=Shja1fzmPhU]

On the last track of Blur’s might-have-been final album, 2003’s Think Tank, Albarn snarled, “why am I here? Because I’ve got no fucking choice…” You would have been forgiven for thinking that Think Tank was the end. Aside from Albarn’s endless thirst for new projects, Graham Coxon was churning out quality solo albums, too. Dave Rowntree has stood for the British Labour party in two elections: And Alex James has, err, got his own range of cheeses.   So for the many Blur fans who loved a band whose members couldn’t stand to be around each other, The Magic Whip is a vindication; a reward for loyalty. It’s the sound of a band of one generation seamlessly entering the next: looking forward, back and coming out sounding like 2015.

As with every great Blur album, there is a great big singalong. On Ong Ong, among the la-la-las, Albarn gives us his simple, great wish: “I wanna be with you!” Whether he’s referring to his family, Blur itself, or his fans – probably all three– what is clear is something that wasn’t clear in the sonic maelstrom of Think Tank: we wanna be with Blur, too.

Blur will headline the sold out 2015 Splendour in the Grass at North Byron Parklands in July. The Magic Whip is out now on Parlophone.