I don’t think there’s anything that invokes nostalgia more than hearing a song you used to love, especially if that song is linked with some moment you’ve completely forgotten about. Every time you hear that hook or sing along with a lyric, you remember exactly how it felt to be you in a different time and place. For me, Kisschasy’s United Paper People was released just over 11 years ago, and is an album that’s filled with those types of songs. When I hear it, I relive my formative years in flashes of laughter, awkwardness, anticipation, and a bit of sadness topped off with a fuckload of cringing. Everyone has an album that was the soundtrack to their teenage years. Music was a way for me to shape who I wanted to be, but it also encouraged me to jump around and get overly excited and stop caring so much about everyone else all the time.

Image: Blunt Magazine

Image: Blunt Magazine

In 2005, I was on the cusp of becoming a teenager. As many people in their twenties can recall, it was a time when emo, punk, metal and rock were ways to be “different” while actually being the same as a bunch of other people. I think albums like this capture that time so well for me, because this band managed to put into words and music everything that I was feeling. As cliche as it sounds, Kisschasy had the perfect song for every uncomfortable break up, stupid fight, crazy night out or shitty night in.

“We’ll grab a drink and kill our brain cells, sing all the words we know. We’re bringing back the lovers music. With Do Do’s and Whoa Oh’s”

Do Do’s And Whoa Oh’s. What a classic. It’s every bit as catchy now as it was then. This was probably the only one you could download on Limewire, so everyone knew it. At a time when the majority of similar music was coming out of the US, Kisschasy stood out because of Darren Cordeaux’s unashamed Aussie accent and the gap in his front teeth. Finally I could sing along without sounding ridiculous, although I still probably did. I remember this one so fondly because they played it at the first live gig I ever went to.

https://www.youtube.com/watch?v=sIw45Sg1A3I

It was 2007 and Powderfinger and Silverchair took off on a massive double headline tour around Australia called Across the Great Divide. They came to Cairns, and Kisschasy came with them. Anyone who grew up outside of a major city knows what a massive event it was when a band (any band) played a show. My friends and I lost our collective shit knowing we were actually going to stand in a crowd in front of this band that we loved. We cranked up the speakers and screamed along despite not understanding what half of it meant.

“Staple my feet to the gravel and run me around (run me around) like your pet dog. My organs are on the dinner table and you were the first (you were the first) to ask for more.”

Huh?

Obviously we had to be front and centre on the night so we sat out the front of the Cairns Showgrounds for about 5 hours. Our parents thought we were ridiculous but they let us go anyway. In the end, it was worth every second. Being in that crowd was the coolest experience ever. I had never before felt the adrenaline that hits when you’re in the middle of this rough, writhing mass of people sharing sweat, hair, energy and a weird kind of camaraderie. I screamed every word at the top of my lungs and was still being drowned out by the huge speakers.

“Say you want me, say you’d kill to have me there. Cause since you shot me, I’ve been dying in this bed.”

I loved every second of the shoving, jumping, yelling, falling over and being helped back up. It was incredible and although I have been in that position a thousand times since then, the same feeling is always there.

“United paper people stand united”

High school. For some people it was horrible, for some it was awesome. I was kind of in the middle. When I first started I was all black converses, headphones and my email addy was green_day_rox@hotmail.com (no regrets). I was never really bullied, but there was one chick who liked to fuck with me just for the hell of it. It’s easy to laugh about it now but it sucked back then. When people acted like that, there was one song in particular on this album, Ione Skye, that I would always go back to. The lyrics are all about not fitting in with this boring, stupid crowd and being perfectly content with that.

“Your effort is amusing tonight but you’d look better if I was blind.
Didn’t you enjoy yourself, they held you up and put us down.
Let me know the next time you’ll be here so I can stay home.”

Kisschasy took the piss out of everything these “beautiful people” did and it was truly refreshing. I wanted to have the same ability to shrug off all the bullshit and just enjoy myself. The way Kisschasy mocked the whole scene taught me to see it for what it was.

“Just like winter roses in bloom, I’d die before I’d like you.”

Shout out to that girl – you’re still slack af.

https://www.youtube.com/watch?v=tYnjSaBsM-Q

A couple of years ago, I saw a poster for a Kisschasy show at the Uni bar. They were touring around for the first time in years and playing Brisbane on my 20th birthday – the stars had aligned. What better way to say a fond farewell to my teenage years than by getting loose and jumping around with a bunch of people who shared my guilty pleasure. One friend in particular had been right next to me 6 years before at Across the Great Divide. Fast forward to the Uni bar and it was another epic show: the crowd was going absolutely crazy and vocalist, Darren Cordeaux said the band were just stoked that “everyone showed up despite the fact we haven’t released an album in about 6 years.” There’s nothing like a Kisschasy show for a bit of shameless, nostalgic fun.

https://www.youtube.com/watch?v=yf9_swwFdco

Kisschasy took UPP on one final tour in 2015 and played the album in its entirety, I wish I could’ve been there with all the other 20 or 30 somethings for one last chance to relish in our teenage angst. Although I don’t listen to this album anymore, I still love all the songs because they remind me of the old days and being young, stupid and a bit of a tool. It makes me want to throw on my connies and a studded belt and get some pc4pc’s.

When you hear Green Day, Mayday Parade, PlayRadioPlay!, My Chemical Romance and Fall Out Boy, you want to act like you didn’t love it but I know you did.  

It’s not nice to feel like you’re getting old, but there’s nothing like a bit of Kisschasy to take you back.

 

Image: Amazon

Aussie hip-hop has seen a pretty serious facelift in recent years with old and new artists innovating and changing the landscape to command attention across the country, exploring new sonic territories in ways previously unheard of from local artists. The incredibly talented Anfa Rose is one of these exciting new artists pumping out a sound that is not necessarily new as a whole, but certainly is on a local scale. His latest mixtape Debauched is 12 tracks of smooth R&B and fresh, honest rap that deserves so much more hype.

The mixtape is a collaboration between Anfa Rose and Sydney producer Dopamine. It’s dark, moody and takes a bunch of unexpected twists and turns. The production seamlessly weaves classical piano with trippy synths, weird drops and cut up drum beats. The 22 year old Sydney rapper’s lyrics take on the ups and downs of relationships with the swagger and ease of a seasoned artist. The blend of softly sung choruses and effortlessly cool rhymes is reminiscent of Drake‘s Take Care

Highlights include On Top, a cruisy, atmospheric song which changes direction when you least expect it with a drop that boarders on trap and Cold Night, where Anfa Rose lazily sings the chorus but spits fire in the verses. The end of the song slows right down, his voice lowers and you can almost feel him fading out and falling asleep. It’s easy listening at its best and I can pretty much guarantee that after one listen you’ll be hooked.

It’s exciting to see these new, different sounds coming out of Australian hip-hop and R&B. While these have been slowly infusing into electronic genres over time, it’s the raw styles that are now on the come-up. Anfa Rose will force you to re-think your understanding of Australia’s thriving, diverse scene, and we couldn’t be more excited about that.

Do yourself a favour and listen to this.

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LA duo DJDS have dropped an upbeat, playful remix of one of the standouts on Beyoncé’s Lemonade, Hold Up. Instead of trying to take on the sound of the original, DJDS have sped it up, chopped Bey’s vocals and reworked them into the melody while keeping the original hook, “Hold up, they don’t love you like I love you.” They also added some of the vocals from Andy William‘s Can’t Get Used To Losing You, a song that Hold Up also samples. The track maintains the sing-along vibe of the original – despite the words being all over the place – but it feels more dance-floor ready.

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When sharing the song on their Soundcloud DJDS said, “we made this to play last weekend at our show in LA. wanted to share it with everybody now. much respect to Beyoncé. love the new album.”

DJDS, formerly DJ Dodger Stadium is made up of Jerome LOL and Samo Sound Boy. They released their album Stand Up and Speak in February, worked on Kanye‘s The Life of Pablo and have been pumping out awesome remixes for a while now like this smooth, unique take on Rihanna‘s Work.

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Image: Soundcloud / DJDS

An inspirational couple in their seventies went out on the town for an epic Sunday Sesh at London’s iconic Fabric nightclub last week. They arrived when the doors opened at 10pm and partied until 5am the next morning at a club night called WetYourSelf. The pair drank tequila shots (and tea) and left the VIP area they were kindly set up in to hit the D floor.

The couple from Poland had bought tickets to WetYourSelf, an undergound house and techno party online after reading a review of Fabric in a newspaper at home. The DJ that runs the night, Jacob Husley said, “I was downstairs just opening and I saw her on her crutches going slowly down the stairs.

“I ran down to welcome them to the club, I said ‘it’s amazing you’re here’ and gave them a drink… They had two tequila shots and she gave me a high five.”

The couple told him they had pre-planned to take the tube home at 6am and that they regularly head out on Saturday nights in Poland.

In a Facebook post about the night, Fabric said “They stayed until 5am and we convinced them to take our offer of a free taxi home instead of waiting for the tube. They said they had a great time and loved the crowd and vibe.”

https://www.facebook.com/fabriclondon/photos/a.370381973470.148745.6486268470/10153707672783471/?type=3&theater

Husley said, “Club culture often is portrayed in a bad light by press focusing on the wrong things, forgetting how important it is for people to dance, lose themselves and enjoy real togetherness,”

So next you’re ever feeling like you’re too old or slack to go clubbing think about this story, get your shit together, have a tequila shot and get out there.

Image: Fabric Website / Sarah Ginn

The first videos have emerged of James Blake performing songs from his latest album The Colour In Anything live in Los Angeles. Just over two weeks after releasing the surprise album, James Blake has begun a short string of shows in LA, New York and London. He performed the title track The Colour in Anything, Modern Soul, Timeless and Radio Silence. Unsurprisingly they sound incredible. 

The Colour in Anything is a captivating and beautiful insight into James Blake’s contemplations and is unique and innovative both in lyrical content and production. It features collaborations with Bon Iver and Frank Ocean, was co-produced with Rick Rubin and is definitely a worthy follow up to 2013’s Overgrown.

https://www.youtube.com/watch?v=HBCEqwbF0io

His performance of the song The Colour in Anything is so soft and haunting. It’s amazing to see what he can create with a piano, his voice and the backup vocals of Moses Sumney and Conan Mockasin. Different, but equally impressive is his performance of Modern Soul with layered vocals and the relentlessly building percussion. The way he builds up the layers of his songs in a live show demonstrates how much goes into what you usually just hear as a whole. These videos make his trip to Australia for  Splendour in the Grass and his sideshows that much more exciting.

The videos are not much to look at but the audio is more than enough.

https://www.youtube.com/watch?v=ahpeJm2NryQ

https://www.youtube.com/watch?v=0p6sM9695sA

https://www.youtube.com/watch?v=XXQxt7h-sxM

Read our review of The Colour in Anything here.

James Blake Tour Dates:

Tues, Jul 26: Hordern Pavilion, Sydney
Wed, Jul 27: Margaret Court Arena, Melbourne
Thu, Jul 28: Thebarton Theatre, Adelaide
Sat, Jul 30: HBF Stadium, Perth

You can buy tickets here.

 

Image: Inverse

British singer, songwriter, producer and multi-instrumentalist Jack Garratt has had an incredible year. His self-recorded, written and performed debut album Phase was released back in February and has become hugely popular in Australia and around the world. His unique style combines soulful lyrics, layered vocals and soaring falsettos with electric guitar riffs, dance-friendly electro beats and soft, dreamy production. Phase is all over the place in the best possible way, it’s the kind of album that’s filled with songs you can listen to over and over and find something new every time.

We had a chat to him ahead of his first trip to Australia in July to play Splendour in the Grass and a couple of highly anticipated sideshows. He is excitable, enthusiastic and incredibly well-spoken, and his passion and eagerness to create beautiful music is inspiring.

https://www.youtube.com/watch?v=H6bjwDFk8mo

Hi Jack, how’re you going?

Hello, I’m good thank you very much, how are you?

I am great! What you’re up to today?

So far I have woken up in a part of the Netherlands that I’ve never been to before with a name that I can’t quite pronounce and I’ve done a couple of interviews and that’s been it. It’s a little early for me but not too early. I had some friends at the show I was playing last night so I was maybe up a little later than I should’ve been but I’m here, I’m awake and I’m feeling good. What are you doing?

Well it’s 6 o’clock in the evening here so I’m just at home chilling. So, Phase, I’ve been listening to it heaps and I’m a huge fan. You must be stoked to have all this hype come off your debut album.

Yeah, I’m very happy about the reaction it’s had. In Australia, it seems to have had a really, really good reaction. I’m surprised because obviously, I’ve never been to Australia. I haven’t come out there yet and been able to play and perform which is where I feel my strength is. To have that kind of reaction to the record alone is really kind of overwhelming. I actually really look forward to doing these Australian interviews because you guys not only seem to have really enjoyed the record but you love talking about it as music and it’s genuinely amazing, I’m so thankful.

That’s awesome to hear and what a way to do it because Splendour is such a fun festival. Is there anything else you wanna do while you’re here?

No, I have a mental block about things that I want to do in Australia because I’m terrified of flying. So at the moment I can’t actually visualise myself being in Australia because I know I have a really intense flight to get through first. So that’s the thing that’s stopping me from being able to go, “I’d love to go here,” and my friends have told me that this is a place I should go visit but the only thing on my mind right now is 24 hours in the sky. *Laughs* As soon as the wheels touch the tarmac, as soon as that happens I’ll be way more relaxed and able to start talking about enjoying my time in Australia but right now I’m way too terrified about the flying bit.

I know exactly how you feel. I’m not terrified of flying but I hate it and I’ve flown to the UK before and I know how long and brutal the flight can be. I’m sure once you get here, you’ll be happy and ready to go!

Yeah… No, it’s gonna be great. I can’t wait, more than anything, just to come out and finally meet everyone and be able play these songs that I love so much to people who have shown that they really love them as well. I’m really looking forward to coming to do that and especially at Splendour because it’s such a great festival.

I think everyone here will be happy to hear that! One thing I wanted to ask you about was your song Worry. It’s massive here at the moment and probably my favourite song of yours. The first couple of times I heard it, I felt it was sad and slow and had a sense of missing someone. Then I watched a video of you performing it live on Berlin Sessions and that version was really angry and gritty and where you usually go really high you went in a completely different direction. I wondered if the song was intended to be like that?

The song’s intended to be both, actually. When I’ve recorded my songs, I – and I’ve noticed that I’ve done it but I haven’t intended to do this at the time – I don’t cast myself as being a vocal artist only because I don’t think I’m good enough at singing to cast myself as that. But instead, I think I’m more of a songwriter, producer, musician type thing. When I was doing the vocals for the album I found myself doing my best to sing the words in whatever moment or emotion took me at that time. What that ended up doing was it meant that when people then listened to the record, instead of being distracted by the vocal takes, they were interested in or awoken by the lyrics. For some reason the delivery of the vocal take was, not plain and boring and simple, but it was there to serve purpose to the song rather than to serve purpose to my voice, if that makes sense.

So that means that when I get to play those songs live I get to put my emotion into them. On the album it’s anyone singing the song, it’s you singing it, the person listening – it’s them singing it. I try and distance myself as a person from the song as much as possible so the person listening can have an instinctive reaction to it and treat the song as a blank canvas. When I go and sing the song live – then it’s me singing it and I don’t know why but Worry seems to bring out this raw intensity, this outburst of.. it doesn’t feel like anger to me, it just feels like a breaking point. I’m not sure what emotion it’s in reference to but it feels like that song is constantly about to fall off the edge of a cliff. Its teetering over and it never quite does.

https://www.youtube.com/watch?v=i7IT6Ng9hEc

I think that when I heard that particular version everything you’re saying – that’s how it felt to me. It blew my mind. I was waiting for the soft, high bit but it was so rough instead.

I think it’s important to have interesting and different live versions of the songs people have heard, especially the songs people have heard the most. I’m aware that Worry has, for a lot of people, become their favourite song either on the record or of mine and I want to… and some people would disagree with this and say just sing the song people like, whereas my interpretation is that I’d much rather give them a completely different version of the song that they may also equally enjoy. Live and recording should always be different in my eyes. I would feel terrible if someone came to a gig of mine and walked out thinking they could’ve spent less money sitting in their living room at home listening to the album on headphones.

The UK launched grime, Drum and Bass, dubstep and more, and I wondered if any of those genres influenced your music or do you try to draw from any of those?

I try and draw from anything that I’ve heard. I draw inspiration from things that I’m inspired by. Because of the kinds of questions that I’ve been asked over the last year or so, I’ve been able to actually think about what inspiration means, what is that? And for me inspiration is an instinctive taking of something. Like an instinctive and unknown subconscious taking of something and you don’t get to choose to be inspired. You either are or you’re not.

I, very luckily, have been inspired by everything that I’ve been listening to since I was a kid. It’s all just collected in the back of my head, digested a bit and come out as this sound that I’ve been trying to tamper with. What’s been really interesting is in hindsight, I’ve been able to look back for direct links between songs I listened to as a kid and the music I’ve made today but while I was making it, I wasn’t aware of it and that’s the really cool thing about inspiration. The subconscious element, how you can be so unaware of it. I listened to… it was an album called Split the Atom and I can’t recall the band.

Is it Noisia?

J: Yes that’s the one, I was gonna say Nero and it’s definitely not that! So, Split the Atom came out in 2004, 2005, maybe later but it’s by this crazy almost drum and bass European act from Germany or Sweden called Noisia and their music – I’m almost terrified to go and listen back to it because I think I may have taken a bit more than I meant to *laughs*, but I haven’t listened to that band in 10 years. I 100% have not listened to them and yet I can already, in my mind hear the inspiration that I’ve taken from their music because of the impact it had on me.

https://www.youtube.com/watch?v=sy6prF4QQsA

I used to listen to Pendulum a lot as a kid as well. I used to listen to Drum and Bass and stuff like that. I was really into that as a kid but at the same time I was listening to Reel Big Fish and I was also listening to Stevie Wonder and all those things have been melting away at the back of my mind and my music seems to come out from that weird smorgasbord.

I plan to move to London next year and I thought you might have some good music venue recommendations – maybe somewhere you used to play or somewhere with really cool vibes. I’m sure there’s a million.

Oh man, yeah, I lived in London for a few years and I absolutely loved it but unfortunately a lot of the venues that I either used to play at that I loved have either changed hands and not necessarily for the better, or have been shut down. Independently owned small music venues are – I don’t want to say a dying breed because some of them are surviving and really striving in that market – but there was a great one I used to go to called the Notting Hill Arts Club which is in Notting Hill. I lived 5 minutes down the road in a room with no windows for about 2 or 3 years and the Notting Hill Arts Club was my local, that was our local. Me and my mates would go down there every Tuesday because a friend of ours put a night on and we’d go and watch some bands then DJ afterwards. We’d get drunk and do the same thing the next week and that was always really fun. I used to play at the Troubadour a lot but I think that’s either getting shut down or there’s a petition to stop it getting shut down. That was where I had some of my first acoustic gigs as a musician trying to break through in London. Also the Half Moon in Putney, that place is legendary for the singer/songwriter scene.

There are some incredible small venues that exist in London and the beauty of them is you don’t know about them. You have to find them or have them recommended by a friend. I think that’s why music that comes from London is so interesting and different from music that comes from any other major city. There is so much diversity and so much versatility to the music scene in that city. I love it. I miss it and I haven’t been back in a long time.

Do you have plans to head back soon?

Hopefully. I don’t live in London anymore, so when I go back it becomes more of a hassle because I have to stay in hotels or an Air Bnb or try and figure out who’s sofa I’m gonna crash on but it’s still nice to go back and see all my friends. A huge part of my life – the beginning of me as a musician started in London 5 years ago when I moved there. I have a really strong personal connection to that place.

Do you think that there’s things about living there that shaped your sound?

I credit my move to London as the first real decision I made into becoming the musician I’m still becoming today. I grew up in a part of the county that didn’t have a lot of diversity, at least in the people that lived there. My family was super encouraging about different genres and kinds of music. I was never told “listen to that,” I was told “LISTEN to it.” I know that’s not that same for everyone, I hear horror stories of kids growing up being told they weren’t allowed to listen to certain kinds of music and were denied the opportunity to enjoy something honestly as a kid. I was very lucky with music, I was always allowed to listen to anything.

When I moved to London I was an adult, I broke away from the safety of a beautiful country village in the heart of England and I moved into one of the busiest cities in the world. My eyes were opened to such a new and vast amount of versatility in culture and people and it directly affected the music I started making. I instantly started making music that wasn’t kind of shit acoustic ballads, which was what I was writing when I was living back at mum and dad’s. I started to challenge myself. The songs I was writing weren’t good enough for me anymore. I wanted to be a better songwriter because my friends were better songwriters and I loved the city I was in so much, it created this passion in me and that’s where my drive came from to become the musician I still feel like I’m becoming.

 You’re making me wish I was moving tomorrow!

London’s great. It’s the kind of thing where because of how famous or infamous the city is around the world, as a tourist it can be a difficult place to go. The London I know is different. The London I know is in the back streets and the underground clubs and it’s in the smoke-filled living room at 3 o’clock in the morning when you and your friend are having a video off of the best guitar solos ever. That’s the London that I know.

It sounds awesome. I don’t want to take up anymore of your time but you’ve been so good to chat to!

Thank you so much.

I can’t wait to see your show at Splendour and I’m sure a lot of other people are the same.

Like I said, I’m just looking forward to coming out and being able to finally say thank you to a country of people who have been listening to my music and I haven’t been able to see yet. I just want to come out and say hi.

 

You can buy Phase here

Catch Jack Garratt at Splendour in the Grass or at one of the sideshows.

Wed, July 20: 170 Russell, Melbourne (Supported by Kacy Hill)

Thu, Jul 21:  Metro Theatre, Sydney (Supported by Kacy Hill)

 

Image: Supplied

Oxford band Glass Animals dropped an abstract teaser video that we hope is to be followed by an announcement that their new album is coming. The band have only released a few singles since their groundbreaking 2014 debut Zaba, which launched Glass Animals into the global spotlight and their woozy basslines and smooth rhythms into our ears. They blew our minds in 2014 and if this teaser is anything to go by, it looks like they’re back to do it again.

https://www.youtube.com/watch?v=iRO0HRddxUs

There has been plenty of hints that the band has been working on a new album (with a heap of synths) but there’s no explanation for this video aside from yesterday’s date “10:05:2016″. It shows snippets of American desert scenes, a rough motel, kids acting very strangely, a couple of random characters including the one pictured below and a badly poured coffee.

https://twitter.com/GlassAnimals/status/730034789550571520

Musically, the band seems to be heading in a different direction than Zaba, but is sounding excellent nonetheless. There’s a lot of layered electronic vocals reminiscent of Daft Punk and more dance-heavy production than what was on their last record. The snippet of this song definitely feels like it’s building up to something big.

It’s only 53 seconds but that’s more than enough to tickle our tastebuds.

Lucky for us, Glass Animals are coming to Australia in July so hopefully more will be revealed by then.

 

Glass Animals Tour Dates:

Tues, July 5: 170 Russell, Melbourne

Wed, July 6: 170 Russell, Melbourne – SOLD OUT

Thurs, July 7: The Triffid, Brisbane

Sat, July 9: Metro Theatre, Sydney

You can buy tickets here.

 

Image: Facebook / Glass Animals

Perth indie rockers Stillwater Giants featured a surprise guest in the music video for their new single MontageWhile filming on a boat, they were stopped by the Australian Maritime Safety Authority and fined for heading out on the water in bassist Kyle Lockye’s boat.

Montage

The video starts off all colours and sunshine as the band members run playfully through a park singing their lyrics, not knowing what was about to happen. It was originally intended to be filmed in one long take and end with the band jumping onto a boat and heading out to sea. Unfortunately, once they emerged on the beach, they found the cops waiting for them.

Drummer Angus Watkins said, “After some failed negotiations we realised they were going to give us a fine so we thought screw it, let’s stage one more take as the guy hands it to us.”

It ends with the officer politely thanking them for their co-operation and sending them back to the shore.

https://www.youtube.com/watch?v=FAmot4wzv4M

The band was being issued a $160 fine for being out on the water in an unregistered boat. Although an unfortunate situation for the band to find themselves in, I think this really adds a point of difference to the music video.

Shout out to Australian Maritime Safety Authority ensuring the safety of Western Australian waters at all times.

Stillwater Giants’ debut album Munich will be out in July.

Image: Perth Now

In late 2015, Celia Pavey exploded onto the Australian indie scene with her new project Vera Blue and eclectic singles Hold and Settle. Her unique brand of soft, beautiful melodies, heartfelt lyrics and bold production is making waves all over the place. In the lead up to the release of her debut EP Fingertips an upcoming tour, Howl and Echoes caught up with her to find about everything that’s happened so far and what’s yet to come from Vera Blue in 2016.

Image: Facebook/Vera Blue

Image: Facebook/Vera Blue

You’re currently supporting Matt Corby on his Telluric tour, about to release an EP and start your own hugely anticipated tour. Congratulations on everything you’ve achieved this year! What’s been the biggest moment for you personally so far?

Vera Blue: The biggest moments for me have been selling out my Fingertips tour, doing triple j’s ‘Like a Version’ and then supporting Matt is pretty massive. It’s huge for me.

I’m a huge fan of the dreamy production on your new singles Hold and Settle, but as Celia Pavey your music was more folk-inspired. Is the shift in sound (and name) a new chapter in your musical journey, or more of a total overhaul? Could you tell us a bit about the process of that shift?

I think it is like a new chapter, but it’s more just being more open-minded about what’s going on in the music world. Creating sounds that are different, that’s something that I’m very passionate about. I never thought I’d have a passion for this kind of electronic music, but the blend keeps it real. The lyrics are just so raw, and exactly what I’m going through at the time. With the team I’m working with, it’s the perfect fit. So I’m just running with it and loving it.

https://www.youtube.com/watch?v=S6BFbesATTU

What inspired the change from your real name to Vera Blue?

The sound for sure, because it was so different. I just felt like it deserved its own project name. It doesn’t really mean anything in particular.

Your first album, This Music, was a collection of covers. Were you writing your own music too at that time, or did that come later?

Yes, always writing. But not these songs, they came later. I was always writing through everything, but these songs came through a later collaboration.

You must be enjoying the opportunity to make and record your own music now – in what ways is this process more rewarding or challenging than recording covers?

It’s really special because you’re recording and writing music that’s specifically about what you’re going through emotionally. You’re putting in all of your emotional energy into that recording. It’s really special. With this EP, I’ve pushed myself more vocally, so now it’s a bit more challenging to perform live. To find something that challenging is really good and rewarding as an artist. Wanting it to be better and better each time – taking it to the next level!

Working with Andy and Thomas Mak and Gossling, how did they each help shape or hone aspects of your music?

We were all experimenting to start with. Gossling is a concept writer, she keeps it very alternative. Her style and melody writing is very alternative. Writing with Tom and Andy is more in the pop world. The blend of the folk, alternative writing style and the pop stuff and creating a new style, something fresh. We all add our own flavour. If we sit down and talk about what I’m going through, that’s when an idea will spark. That’s when the magic happens, and there are more feelings in it. It can make more ideas flow.

What were one or two of the most important things you learnt while working on the new record?

Don’t be shy. Just go for it. When I was first in the studio with the boys and Gossling, they put me in front of a mic and told me to just go for it, without worrying about what people thought. Just letting it rip, that’s how Settle was written. So I learnt to not be shy and go for it, and trust myself as an artist. I went through periods of second-guessing myself, and just believing in myself as an artist.

Both videos for Hold and Settle have a similar aesthetic – could you tell us a bit about the idea behind these videos and the direction? Will this be a recurring style throughout forthcoming videos?

With Hold, it was a very intimate setting. It’s about self-discovery, and we wanted to keep it intimate but not sexual. Through having a female director, it just made it so special. She captured the best moments of the song. Having the illustrations was really different I think, it added a bit of texture. It’s something that I’d never seen before. Keeping it in black and white kept it a bit more mysterious. Having it all in slow motion as well. Originally I didn’t want to be in the film clips, but they did it really well.

https://www.youtube.com/watch?v=KC_9ZVpXZiQ

We loved your cover of Jack Garratt‘s Breathe Life for Like A Version, what drew you to his music? 

Well, when I first heard that song, it blew my mind. He’s a producer and what he did was mental, and he’s a singer as well. Lyrically he hits the spot. When you listen to him, you get lost in the world of Jack Garratt. Bit grungy, bit dirty, but still beautiful. I love where the music takes you, with his electronica and beats. So good, so much soul.

What else can we look forward to from you in 2016?

Heaps more music. Lots of shows, really looking forward to that. Doing some feature tracks. Maybe a few more little surprises!

Vera Blue’s EP will be available on the 13th of May here

Fingertips tour dates:

Sat, May 14: Jimmy’s Den, Perth

Sun, May 15: Aviary Rooftop Sessions, Perth

Tues, May 17: Shebeen Bandroom, Melbourne

Wed, May 18: Shebeen Bandroom, Melbourne

Thurs, May 19: Shebeen Bandroom, Melbourne

Fri, May 20: Blackbear Lodge, Brisbane

Sat, May 21: Plan B Small Club, Sydney

Tues, May 31: Newtown Social Club, Sydney

Image: Facebook/Vera Blue

Music is everywhere. When you’re walking down the street, working, driving home, hanging out at a bar or club, eating at a restaurant and when you’re out shopping. You tend not to take notice of it, unless it’s a particularly a good song, but the music choices made by supermarkets and other retailers do not occur by accident. Those who seek to manipulate and control our society long ago discovered that people’s shopping habits can be influenced by background music.

Since the 80s, numerous studies have been conducted into the effect of music on consumer behaviour in a shop environment and the results are pretty surprising. Although we’re not paying attention to the background music, our actions can be subtly influenced by the following:

Tempo

In 1982, researcher Robert Milliman found that “the tempo of instrumental background music can significantly influence both the pace of instore traffic flow and the daily gross sales volume purchased by customers.” The study’s key finding was that music with a slower tempo caused shoppers to spend more time in the supermarket and increase their spending amount.

https://www.youtube.com/watch?v=aTfY7kblz1g

This effect also goes the other way – when more upbeat music was played, shoppers tended to move faster and spend less. Changes in tempo can be used to influence people depending on the shop’s desired outcome. For example, in some food outlets during peak times, fast music could encourage people to leave sooner so they can process more customers, but in a nice restaurant or cafe, slow music may make customers more inclined to stay and purchase more food or drinks.

The tempo of the background music can also influence the atmosphere created in a shop. A study conducted by Michael Morrison from Monash University found Border Books used slow calm music to encourage people to stay, relax and browse for longer.

Classical vs ‘Top 40′

A study conducted in a wine shop in the US found that shoppers chose to buy more expensive bottles of wine when classical music was playing and spent less when the Top 40 tunes were playing. This is thought to be a result of people associating classical music with higher quality and more prestigious products. “If consumers associate wine consumption with prestige and sophistication, then Top-Forty music may provide an incompatible cue.”

Though many of us (me included) gravitate towards the bottom shelves, bargain bins and lower price tags, it’s strange to think our choices can be influenced so heavily by genre.

Image: Nomads World

Image: Nomads World

Music encourages impulse buying

Impulse buying is all about mood. Music lovers already know how dramatically different sounds and genres can affect our moods. Research suggests that when we’re happy and excited we tend to buy more and the right music can be used to deliberately evoke those emotions.

https://www.youtube.com/watch?v=pLuQ0MGLBXU

Psychologist, Dr Vicky Williamson who researches music psychology says, “Music positively influences consumer mood/emotional states through psycho-physiological reactions and autobiographical memory associations. Silence by comparison can be intrusive, as it throws unwelcome attention on the consumers’ behaviour.”

Also, if people already tend towards unplanned buying, a supermarket study found they will spend on average $32.89 more if background music is playing.

Atmosphere

Most retail stores aim to create an atmosphere that is unique to their brand to ensure consumers feel a certain way when they enter the store. The atmosphere in a shop is not entirely created using music but also lighting, colour, layout, visual merchandising and scent. Music has a strong ability to invoke feelings that can work in conjunction with everything else in a store to excite our senses.

study into the power of music to influence shopper behaviour states: “A personalised music strategy can support a retail brand and make a powerful connection with specific target markets by incorporating customer demographics (such as age, gender mix and income levels) and psychographics (such as preferences, lifestyles, personality and attitudes).” This can be specifically tailored to suit any shop style, “retailers can create an audio environment where their customers feel comfortable, relaxed and happy to spend time and money. The use of carefully selected music creates an immediate distinction for a retail brand by establishing the right mood. Music can motivate the subconscious and create a first and lasting impression.”

I often find myself lured into a store if great music is playing but I also tend leave when it’s too loud or obnoxious, and let’s not even start on the Christmas music. The use of music to create atmosphere is supposedly something that works on both consumers and employees although if you’ve ever worked in retail you might disagree. Evidence suggests that background music can improve employee happiness, reduce employee turnover and increase productivity.

All in all, it’s a really interesting and insightful field of analysis, one that no doubt raises a number of questions about the decisions and ways in which music and its psychological effects are used in marketing and advertising – not only in bricks and mortar retail stores, but TV commercials and the like as well. Next time you visit your local Woolworths or Westfield, take a moment to stop, listen, and figure out what it’s trying to tell you to do.

Image: Jobs Playground