The track is another beautifully crafted, menacing slice of hip-hop from Q, and the video perfectly illustrates the feel. Directed by Collin Tilley and The Little Homies, the same creative team behind many videos for Kendrick Lamar’s To Pimp A Butterfly.
Tracking ScHoolboy Q through an eerily quiet suburban world with nausea-inducing camera work, closing in and out of focus and restlessly shifting over the frame. Q inhabits this vaguely hallucinatory world with his faceless crew, an old school bus takes them over to Kanye’s similarly abandoned mansion. Kanye’s breathless and frenetic contribution has psychotic air as he rattles off “N*gga with an attitude, I feel like O’Shea / Walkin’, livin’ legend, man I feel like Kobe”.
Striding through red tinted rooms, sad strippers pose on their poles while no one watches. It’s weird party vibes from Q and West, as ScHoolboy boasts “All my bitches flavored” and Kanye tells how “I just left the strip club, got some glitter on me / Wifey gonna kill me, she the female OJ”. In what sounds like a fairly unflattering allusion to Kim, before slamming the door.
Culminating in a Kanye dance off with the ScHoolboy ScHool bus, the final clip is of a phone number “1-800-351-1132”. It all may sound strange, but THat Part is possibly one of the best clips I’ve seen for a while. Matching up to the track’s looming feel, and definitely breaking out of the standard hip-hop video mould.