When Kid Cudi dropped last year’s experimental rock album, Speedin’ Bullet To Heaven, he left people scratching their heads. The double album is a self-indulgent project that’s messy, confusing and above all, not very enjoyable. Credit to Cudi for trying something different, but he failed miserably. Thankfully the Cleveland mainstay has gone back to the well for impressive new single All In.
Announced via Jaden Smith’s Twitter account, All In follows on from last months excellent Frequency, a moody offering from Cudi and producers Mike Dean and Plain Pat. All In gives another hint at what we can expect from Cudi’s rumoured next album, the tentatively titled Man On The Moon III.
Collaborating with producer Mike WiLL Made-It, All In is vintage Cudi, with the melodic sound harking back to his debut album Man On The Moon: The End Of Day. Cudi details trying to repair a broken relationship and telling his partner he’s ready to commit, with his trademark vocal delivering the spacey hook, “All in, I’m all in / Whatever happens, happens.”
While it’s clear these are new tracks (All In is Cudi’s first collab with Mike WiLL), there’s still no word if they are from his new album or throwaways. Either way I’m glad to have the old Cudi back.
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