Over the weekend Beyoncé teased new visual project Lemonade on her Instagram account. The short 20 second clip featured Beyoncé leaning against a car, her face hidden, as she whispered a few words.
Today, the musical innovator has released a longer trailer that still doesn’t give much away, apart from a premiere date of April 23 at 9 p.m. EST on HBO. Interestingly this is the evening before Game Of Thrones’ sixth season debuts, so it appears HBO are doing their best to monopolise TV audiences during what is sure to be one of the biggest viewing weekends in the channels history.
The new trailer for Lemonade lasts 1:05 and once again features a cornrowed Beyoncé leaning against a car, her face hidden from view. These images of Beyoncé are intercut with random footage, including shots of an abandoned car park, a burning staircase, a thunder storm, as well as various shots of the star throughout her career and posing in strange locations. The clip is soundtracked by narration from Beyoncé, with cryptic phrases such as “The past and the present emerge to meet us here,” and “You’re the love of my life,” uttered over the visuals.
I for one have no idea what’s going on, but Lemonade appears to be some form of visual art piece or possible documentary. Since dropping her 2013 surprise self-titled album, Beyoncé has used visuals as not only an accompanying piece to her music, but as part of her art and what she is trying to achieve. This is clearly evident with her video for Formation. A great song with a strong message, the visual representation of the track in the film clip is just as empowering as the actual song.
Lemonade airs April 23 at 9 p.m. EST on HBO