While the world goes gaga for the two respective legends at the helm of OVO and G.O.O.D Music (that being Drake and Kanye West, respectively, for those playing at home), the labels themselves are slowly beginning to blood some new talent, and release some fresh faces to the hip-hop world.
G.O.O.D Music has officially unveiled DESIIGNER as the latest G.O.O.D/Def Jam signing, capping a euphoric rise to stardom for the 18 year old Brooklyn native.
Receiving the ultimate Kanye West cosign, DESIIGNER’s introductory single Panda was worked into The Life of Pablo by Yeezy himself, proving to be a high energy and adrenaline inducing spectacle which really makes the third track on the album, Pt. 2, come to life.
On it’s own merits, Panda is an absolute banger of a track, with solid synth work and booming bass which delivers a sound not often associated with New York hip-hop.
That wasn’t all for the newcomer however, as DESIIGNER was called upon again to lend a hand to Freestyle 4, where he melded seemlessly with Kanye’s industrial and experimental stylings. While it may just be the beginning for DESIIGNER, it’s hard to envision a more attractive set of circumstances to find yourself in so early in your musical career.
Not to be outdone, OVO has also announced a fresh new act, dvsn. There is a little more mystery surrounding this signing however, as noone actually knows who dvsn is, despite a multitude of fan theories and rumours floating around the internet.
The signing was announced with a series of Instagram posts depicting dvsn’s logo reimagined with the OVO colour scheme.
Mystery surrounding his identity aside, siding with the undisputed king of the game right now in Drake is just about the smartest career move anyone could possibly make.