Tinashe has been killing it lately. From teasing her own solo projects via collaborations with Juicy J, Metro Boomin and Mike WiLL Made It, to shooting up the charts alongside Snakehips and Chance The Rapper for All My Friends, Tinashe has been carving out her own name in the industry and establishing one heck of a brand. A little extra help here and there doesn’t hurt however.
Thanks to some stellar timing and some crafty uploading by some internet aficionados, the Kentucky native has been riding on the coattails of Rihanna‘s latest smash single Work, which features none other than Drizzy Drake himself. Tinashe’s own track, Watch Me Work, was incorrectly uploaded to YouTube and although it has now subsequently been taken down for copyright reasons, it was not before amassing a cool 11 million views.
The track itself debuted in 2014, but the recent attention it has garnered has catapulted it to the number 5 spot on the Billboard ‘Bubbling Under Charts’. With millions of listeners clearly oblivious to the apparent mislabelling of the track, Tinashe is reaping all of the benefits, with her most recent single, Player, which featured Chris Brown, peaked at number 3 on the very same chart.
Mistaken identity could end up being a blessing in disguise for Tinashe, particularly as she has just announced her Joyride world tour, and looks set to build on her breakout 2015.
As a response to the sudden attention for Watch Me Work, the track has now been made available on Vevo and iTunes for the plethora of new Tinashe fans out there to listen to, in all of it’s correctly labelled glory. Talk about capitalising on a timely error.
Image courtesy of Pages Digital.