Yesterday we reported on Charli XCX’s release of Vroom Vroom and Trophy, the announcement of her Vroom Vroom EP, produced by UK producer SOPHIE, and that she’s started a label which is called, yep you guessed it, Vroom Vroom Recordings. Today, she’s premiered a third track from her Vroom Vroom EP, Paradise, featuring long time PC Music collaborator Hannah Diamond, on Annie Mac’s BBC Radio 1 show. Charli spoke at length via a phone interview, about the process of becoming her own boss, and creating Paradise, which you can read excerpts of below:
“I just wanted to release music that I love and that, you know, I always work with people that I find inspiring and artists I find inspiring so I thought, what a way to do it by having my own record label and being able to really champion the artists that I believe in. It just started from that thought process really, and I was already managing a girl called CuckooLander and I kind of thought it’d be a great home for her, and then I found RIVRS and we decided that we would put something out there, and I guess it’s a whole new aesthetic for me and a whole new kind of string to my bow I suppose. I kind of feel like I just want to be a boss you know?
“Paradise is a song that SOPHIE and myself made in Sweden in January of last year, so quite a long time ago. It kind of started on the guitar which is really weird cause of the way it sounds right now, but I guess it’s the most rave inspired track that I’ve ever made, but I think SOPHIE bring a new kind of dimension to it. Also Hannah Diamond, one of my favourite singers is featured on it too. We worked together not really on music before but on photos.. but I’m really happy that we’re on track together.”
Charli’s right, Paradise is ravey. Like a lot of SOPHIE’s tunes, it seems like it’s straight from a 90s hyper-dance party, with some really crunchy percussion and samples thrown in there for good measure. Charli and Hannah’s vocals are gorgeous, but also turned up to Alvin & The Chipmunks level high, as is the way with a lot of PC Music’s releases. You can stream it here at bbc.co.uk (skip to around 59:30) until it becomes available elsewhere.
With Charli’s Vroom Vroom EP releasing on the 26th, all this hype surrounding her working with PC Music is no doubt a precursor to more of this kind of pop becoming available.
Photo: Vroom Vroom Recordings