‘Tis the season for ugly Christmas sweaters. Hip-hop has long held a unique affiliation for all things ridiculous when it comes to the silly season, and this year, rapper 2 Chainz one-upped everyone by making nearly $2 million selling a range of sweaters featuring a dabbing Santa.
In a new interview with Forbes, 2 Chainz talks about the inspiration, the process, the materialisation of the project, and how it came to become so popular. Of course, he couldn’t do it alone – he employed a 70-person team to meet the huge demand in time for the special day. “I had a numerous amount of celebrities helping with the shirt. It was on the NFL, it was on TNT, it was on Good Morning America, it’s on ESPN. So I could not continue receiving those blessings without giving back at the end of the day.”
It wouldn’t be a Christmas story without a happy ending, and 2 Chainz made good, donating a lot of the profits to charity via his own organisation the TRU Foundation. As we’ve recently reported, the TRU Foundation is dedicated to giving back to individuals and families in need. Specifically, some of the proceeds when to paying rent and furniture for disabled veteran Deirdre Palmetto, a single mother living in Georgia. The foundation recently also helped a family who had lost everything in a fire by donating a minivan.
Check out 2 Chainz’s full range of ugly Christmas sweaters here.
Image: Getty Images