Ah, Skepta. We love our grime around here, and rudeboy Skepta is the undisputed king of the uniquely London sound. He’s finally touching down in Australia late next month for a run of shows and festivals across the New Years period, and has also just released three bangin’ new remixes – including, of course, one of Hotline Bling.
Anyway, we all know the perils of drunk texts/calls, but what about stoned ones? In particular, what about stoned texts/calls to thousands of people at once?
There’s been a strange, and innovative (I guess) influx of hotline publicity that many artists have recently started engaging in – Lana Del Rey, Justin Bieber and more have recently been leaving ‘real’ phone numbers on social media, and when you call, you get access to new music or information. There’s also been a few little pieces of news here and there about artists revealing their real phone number or address in songs, only to have people visit – such as what happened with Mac DeMarco.
Skepta has now brought these ideas together in the best way possible.
“Big up the locked in crew 07481194570,” begins his latest single Top Boy. The track dropped a month ago, but not many people realised that the number was in fact is actual number. That is, until Skepta announced to his social media followers that the number is ALIVE:
FaceTime – 07951727456
— SKEPTA (@Skepta) November 13, 2013
THE #TopBoy NUMBER IS ALIVE 📱 A photo posted by SKEPTA (@skeptagram) on
Quickly, the hotline lit up with texts, FaceTimes and all sorts of blings.
— reece duncan (@reece_duncann) November 5, 2015
— Joe Wood (@Joewood__94) November 4, 2015
— #IMHO (@PraiseArtist) November 4, 2015
— Josh Smith (@josh_smithhhh) November 4, 2015
put my number on @Skepta ‘s Instagram n now I’ve had 4 prank calls and 1 person FaceTime me there balls 😫😂😂😂
— bif the gnome (@bethanie_nicola) November 4, 2015
What an absolute legend.