The Sia juggernaut is showing no signs of slowing down, with the release of a lyric video for her monstrous ballad Alive. The first single from her upcoming album This is Acting is brought to life in a grimly world where the lyrics are scrawled on the urban landscape in graffiti by a bunch of faceless people. Of course, this hardly comes as a surprise, as Sia’s main calling card is her anonymity and is identified more easily through her distinctive blonde bob. However, even that has undergone a makeover, as half of the blonde has been replaced by black.
As with the rest of her upcoming album This is Acting, the song was originally meant for someone else, in this case Adele. Sia has said the song has always held a place in her heart, and she’s managed to transform the song into a powerhouse pop anthem that gives an idea of what to expect from the new album – less vulnerability and a heavy dose of pop.
The song was co-written by rising talent Tobias Jesso Jr. and Adele, and will appear alongside a slew of other songs originally meant for other artists – including Beyonce, Katy Perry, Rihanna and Celine Dion.
But for now, we await the full music video for Alive. Much of the success of her previous album was owed to Maddie Ziegler who transformed her videos into viral sensations with her exquisite dancing – with the addition of famous faces such as Shia LaBeouf and even Kristen Wiig.
Whoever appears, one thing can be certain – you won’t catch a glimpse of Sia’s face.