Australian rock legends ACDC are set to release a new beer range, further embedding themselves in Australian culture. The band are teaming up with ALDI supermarkets for the beer range, in anticipation of their visit to Australia for their Rock Or Bust World Tour this coming November. This follows up from their successful wine range in 2011, and it’s Shiraz follow up in 2013.
It’s a unique type of merchandise, albeit one that a number of other musicians have branched out with in the past. Tool’s Maynard James Keenan has gone so far as to run his very own vineyard. This isn’t even the first time that ACDC have launched a drink brand – you can already purchase their own branded wine.
The beer will be available throughout New South Wales and Victorian stores, from the 30th of September. The beer is said to be a pale lager, available in a 568ml can, or a five litre keg with an integrated beer tap, brewed in Karlsberg, a German brewery.
An ALDI spokesperson said of the new range, “We’re very excited to celebrate AC/DC’s legendary rock status with the launch of AC/DC Beer in Australia.”
“The combination of great German Beer and Aussie Hard Rock just seems like a match made in heaven.”
Head to ALDI’s website if you’re keen, or Ticketek for tickets to their upcoming shows.