One of 2015’s burgeoning artists, The Weeknd, finally has a name, the artwork and release date available for his forthcoming album.
Titled Beauty Behind the Madness, the album is slated for an August 28 release on iTunes. However, the release date has been disputed by the Weeknd himself, tweeting a while back, “information about my album date is false. i apologize to the fans for the inconvenience. XO” This is despite the release date clearly being stated as August 28 on the iTunes page for the album.
With three songs currently in the top 25 of Billboard’s Hot 100 chart, and lead single Can’t Feel My Face already in the Top 10, The Weeknd, real name Abel Tesfaye, has successfully translated his usually darker style into a more radio friendly sound.
The song is produced by Max Martin, the Swedish songwriter responsible for such small hits as Hit Me Baby One More Time and Shake It Off, to name just a few. Allegedly written for Justin Timberlake, the song is a bonafide hit and has even been toted as the highly coveted “song of the summer”.
A follow-up to 2013’s Kiss Land, third album Beauty Behind the Madness makes a for a highly anticipated release, continuing his enormous success over the past few months, including a stand-out performance at Coachella and selling 2 million copies of the song Earned It, off the Fifty Shades of Grey soundtrack.
He also has a pretty full bill for the upcoming festival season, playing at Lollapalooza, the Hard Summer Music Festival, the Summer Set Music & Camping Festival and Seattle’s Bumbershoot Festival.