Get over your stuff: Keys N Krates New Vid

Keys N Krates and Katy B have released a video for Save Me. The follows people in romantic relationships with, obviously non-reciprocal, material objects. The amours vary from a speaker to a car and a bridge. Subtitles flash across the bottom as the personas confess their objectum sexuality. The speaker lover exclaims, “We’re in love but we’re alone”, as she straddles a sharp-angled speaker, and caresses its metallic cone. The car lover gently kisses his car’s bonnet as he announces, “I’ve found true love, and her name is ‘Chardonnay”. The video climaxes in a kind of absurdist collective wedding as all marry their respective possessions. Directed by Adam Beck and Paul Johnston, the video is a powerful critique of materialism – our vociferous, almost-sexual attachment to mere objects and their functions.

For me, Keys N Krates’ video echoes Bertrand Russell’s words of wisdom:

“It is the preoccupation with possessions, more than anything else that prevents us from living freely and nobly.”