Love at first ‘Glance’

A Dutch startup company, Glance, has developed an app aimed at festival goers looking for love. From neon-decked ravers to swirly neo-hippies with flowers in their hair, a love of music is a common element shared by most. And Glance uses that common ground as the spark by which love can flourish.

The app lists festivals across the world and the user selects those that they are attending. It then follows a similar format to dating apps like Tinder and Grindr, with possible love gained or lost with a simple swipe to the left or to the right. Each swipe could change your life. At least that’s what Glance would have us believe, with it’s official slogan, ‘Glance before you dance.’

The app designer, Jeron Jochems, said this of the product:

‘Glance connects you to likeminded people attending the same festivals and club nights as you. Discover events near you, attend to see who’s going and anonymously like to break the ice. If someone likes you back it’s a match and you could go together! Bye bye awkward dates with people you have nothing in common with. Hello event-driven dating.’

Does anyone else feel their skin crawl slightly at the thoroughly dehumanised aspect of ‘event-driven dating’? If so, you may rest a little easier in the knowledge that the app is currently focussed solely on the Dutch festival season, although it harbours global match-making ambitions. This is the official website. If you parade around festivals sans your shirt to get most attention on your bronzed, amply sculpted assets, this could well be a game changer for you. Technology, bringing us all closer together.