Is it just me or has this week been one hell of a week for new music?! With artists releasing more and more music, tracks can get lost in the masses, thus making the concept of the video clip all the more important in making a track stand out. We’ve narrowed it down to just six new clips we think you’ll enjoy, varying from the tripped out dream of Unknown Mortal Orchestra, the AraabMuzik collab with Azealia Banks, powerful clips from JOY. and Nocturnal Sunshine, as well as a Drake cover by EMRSN and the newest single from Hot Chip‘s forthcoming LP. Yahoo!
Unknown Mortal Orchestra – Multi-Love
The title track from Unknown Mortal Orchestra’s forthcoming LP has been given the accompanying visuals that dreams are made of. Literally. The surreal, tripped out clip is a kaleidoscope of visuals surging and pulsing as it goes along. Apparently based on the idea that each sound should be unique, director Lionel Williams said of the clip, “It is meant to represent the vacuum of space by impressing upon inter-dimensional unfolding, immaterial objects, and time-driven reverberation of events. The virtual space allows for most 3D objects to trail in time – based on the directions one moves. You can construct & paint the objects in space to stretch them in any direction, to create infinitely vast compositional spaces.” Sums it up quite nicely.
Azealia Banks – Ice Princess
Fuck the haters, I love Azealia Banks and this is an awesome clip. Depicting Banks as a frozen medusa, she wages war with her army of what looks to be robotic ninjas. It was directed by We Were Monkeys and features scenes of her flying through the sky on a basilisk, blowing up airborn glaciers with her eyes. SLAY!
EMRSN – Hold On, We’re Going Home (Drake cover)
Melbourne future soul artist EMRSN was the sole support act for D’Angelo last year at his Soulfest sideshow. That alone should make you sit up and listen, but when you actually do you won’t look back. His voice is incredibly captivating, and his 2014 release About Love that saw him sing his way into our hearts. Now he’s back covering one of Drizzy’s biggest tunes, taking it from the club to the couch in it’s acoustic and intimate way.
Martin Gore – Europa Hymn
In conjunction with the announcement that Depeche Mode co-founder Martin Gore is to release a new self-titled solo album –MG by MG – Gore has also released the film clip for the album’s first single. Titled Europa Hymn, the clip is equally as peculiar but strangely captivating as the song it’s paired with. All 16 tracks on MG by MG will be instrumental numbers, with Gore saying, “I wanted to keep the music very electronic, very filmic and give it an almost sci-fi like quality.” Sci-fi indeed, this could easily be the soundtrack for a journey through space.
Nocturnal Sunshine – Take Me There
Maya Jane Cole‘s alter ego takes a turn for the strange with Nocturnal Sunshine. This bass driven track has been teamed up with equally strange and eerie visuals, to make one dark and hypnotic package. Directed by The Fashtons, this is the first taste off Nocturnal Sunshine’s forthcoming debut album and has us all kinds of excited for what is still to come!
JOY. – Weather
Brisbane’s JOY. is quickly becoming one of my favourite artists in the local scene, and her latest track Weather only reiterates that. This gloomy, intense track has been paired with a stunning and highly emotive clip. The slow motion clip sees JOY. frantically trying to protect her family from authorities. Scenes of her struggling with a police officer, ripping bags out of removalists’ hands and the family yard littered with belongings, the clip is gut-wrenching and totally enthralling.
Hot Chip – Need You Now
One of the most exciting albums set to drop this year comes from Hot Chip (read our recent interview with them here). Titled Why Make Sense?, the album is scheduled for release on May 18 via Domino Records, and is already looking like one of their best yet. First single Huarache Lights only sated our thirst for more for a limited time, so thankfully they’ve dropped another single to keep us happy for a little while long. Need You Now is a darker, deeper number that features the meticulous percussion the band is known for. The clip is equally deep and dark, and features front man Alexis Taylor chasing himself through time, running behind the actions he had just done moments before. It’s a strange but seriously cool clip, as is to now be expected from the band. I’m placing a lot of hope in these cats returning to Aus for Splendour.