During his first of two acceptance speeches at the Golden Globe Awards yesterday, Donald Glover thanked Migos, who guest starred on the award-winning Atlanta, for writing “the best song ever” – their current single Bad and Boujee, which features Lil Uzi Vert.
It seems like the endorsement has allowed the song to receive far wider interest than they could have imagined.
According to lyrics website Genius, Bad and Boujee jumped in Spotify streams by 243% in the USA, within just a two hour window. On Genius itself, the song’s lyrics page has been the most viewed page of the past 30 days, shooting up by 80% from 2500 to 4500 views per hour. It’s also racing up global iTunes charts as we speak, and is now sitting at no. 4 on the US charts for both iTunes and Apple Music.
More than that, it’s even extended to Google Trends, with the search for “Migos” jumping from 26% to 100%, and “Bad And Boujee” racing from 23% to 100%.
It’s not like the song was previously unknown – that very day it had already hit no. 1 on the Billboard charts before Glover’s endorsement, but this has pushed it to a whole new level.
The video is also racing very quickly quickly toward one hundred million views on Youtube, which is about ninety million more than any other video they have ever released.
Migos featured in the third episode of Atlanta as a group of drug dealers whom main character Paper Boi, played by Brian Tyree Henry, has to reckon with.
Backstage after his speech, Glover, who in 2015 tweeted about a possible collab with the trio, detailed his affection for the song. “Honestly, that song is just fly. There’s no better song to have sex to… I think that they’re The Beatles of this generation and they don’t get a lot of respect, I think, outside of Atlanta. Not that they don’t get respect, but there’s a generation, sort of like the YouTube generation that I kind of came up with. There’s a generation of kids that are growing up on something that’s completely separate from a whole group of people. And honestly, that song is just fly.”
Migos have also responded to Glover’s endorsement in an official statement, during which they also plugged their upcoming album: “It was an honor to have been on ATLANTA as guests and to have our friend Donald Glover thank us in his Golden Globes acceptance speech is real recognizing real. We put our city on our backs and we want to thank him and the whole world for making “Bad and Boujee” as successful as it is. C U L T U R E album coming 1/27.”
This isn’t the first time that Migos have received high praise from a fellow artist recently. Earlier this week, Chance the Rapper hailed their new video for T-shirt as #OscarWorthy during a long series of tweets praising the video, and asked director and one third of Migos, Qoavo, to direct a video for him in future.