More than anything else, OK GO have become known for their incredible music videos, always a marvel to watch, and all of which go viral. Their elaborate and visually stunning videos, most of which are shot in a single take, have incorporated everything from synchronised treadmills to a huge Rube Goldberg machine, and have won Grammys, been displayed around the world as fine art, and beyond.
For new single The One Moment, the band have once again found an amazingly interesting, unique way to make a video; the clip was filmed in just 4.2 seconds, which they show at the beginning – it’s where they slow it down over four minutes that it really starts to get interesting.
It truly is remarkable to see how much can go by in such a small space of time; taken as a metaphor, this should hopefully inspire viewers to stop for a moment and take in the real world around them.
OK GO’s website goes into great detail explaining the inspiration and creation of the video. “The song The One Moment is a celebration of (and a prayer for) those moments in life when we are most alive,” it reads. “We have only these few moments. Luckily, among them there are a few that really matter, and it’s our job to find them. (We had no idea when we wrote the song that we’d be releasing its video in such critical moment for our nation and the world. It’s one of those moments when everything changes, whether we like it or not, so the song feels particularly relevant)”
“For the video, we tried to represent this idea literally — we shot it in a single moment. We constructed a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within.”
The website also explains that the band used “precise digital triggers to set off several [318 in total] hundred events in extremely quick succession” in order to make it work so quickly.
Read more here and watch the amazing video below: