Young Thug Casket Travels Through Texas, Finally Reveals "Slime Season 3" Release Date • Howl & Echoes

Love him or hate him, Young Thug is one seriously interesting artist – and the sentiment stretches far beyond his music. Just last week, he literally rode around Atlanta on a horse to promote an upcoming tour, and now, a Young Thug casket has been spotted travelling down 6th Street in Austin Texas, where SXSW is currently taking place.

Indeed, 300 CEO Lyor Cohen recently revealed he would be “burying” Thugger’s upcoming album Slime Season 3. “We’re going to have a funeral procession right through South By Southwest,” he said in a video posted to Twitter.

He wasn’t lying. A funeral procession has genuinely been spotted travelling down the Austin street. The casket is adorned with decorations and graffiti tags, with a series of revealing details, including “Slime Season” and the date, “3.25.2016.” It’s now been confirmed that this date will in fact see the long-awaited release of Slime Season 3.

So, what is the significance of the casket and references to death? Is he foretelling the death of his own career (ha)? Or that of his contemporaries? Perhaps it signifies a new incarnation of the artist, who has developed such a ferociously unique, impossible-to-ignore identity for himself. Thugger’s video director, Be El Be, has shed some light: “What Lyor meant [buy ‘burying’ the album] was, dropping SS3 and getting past all the talk and this era of thug… Moving forward to dropping albums and hits SS3 OTW.”

Check out some fan-shot footage below: