The New Orleans rapper references both rappers in the new track, and it follows on from a Periscope session he did last month where he similarly voiced his negative opinions of them both.
During the live feed at the time, Jay said of 50 Cent, “At once, he was a good rapper. Right now he got the potential to be a rapper, but he’s on some sucker shit.”
On the newly released track the rapper criticises Kendrick Lamar for his supposed obsession with winning awards and gaining recognition. “Man fuck these white people/ My grandmother died at 82 scrubbing floors, and n**gas still running around begging for awards.”
While also turning his attention to 50 Cent, he said, “I might be on Periscope gettin’ pissed/ Talkin’ reckless, contemplatin’ all-out war with Fif.”
Alongside the unveiling of the track, Jay also found time to send out a number of since-deleted tweets where he warned, “ain’t nobody safe no more. Either you with me or against me.”
50 Cent responded with a questioning of the rappers credentials as he claimed not to know who Jay Electronica even was. But Jay countered this while threatening to expose the In Da Club hit maker as a “coward.”
The Louisiana rapper has yet to release a full length record of his own, but is highly regarded within the industry. He first gained recognition in 2007, before releasing Exhibit A and Exhibit C, created with renowned producer Just Blaze.
The 39-year old has sporadically released singles since signing with Jay-Z’s Roc Nation label in 2010, and has been featured as a special guest on a number of tracks over the years.
You can listen to his latest effort which is sure to bring plenty of attention below:
Image: FACT Magazine